Happy New Year!
Food Trends 2014
Consumers seek to empower themselves; the food and beverage industry is responding with a rich tapestry of flavors and experiences. Imagine savoring exotic and earthy tastes, reminiscent of faraway places, bringing the world to your palate. Escape to tropical islands through the flavors of 2024 and explore the fusion of global and local tastes (Glocal), all while embracing female connoisseurs who advocate for culinary mastery.
From spicy-sweet global flavors to playful layers of taste, this culinary adventure will redefine how we experience food. The “complex spicy” will offer an adventure of both heat and depth. Think: sweet, spicey, sour and bitter as a blend. Authentic flavors, reimagined and refreshed, blend tradition with invention, ensuring every bite is a genuine delight.
One of the defining trends of the year is expected to be third-culture cuisine, or dishes from a chef's diverse background. Think: restaurants, which bridge Japanese and Italian cultures, and Filipino-British bakeries.
Beverages in 2024 will see the
rise of tropical and citrus flavors, such as passionfruit, mango, pineapple and blood orange across spirits, ciders and ready to drink beverages, highlighting the evolving preferences of consumers for more international flavors. There is also a huge push for mocktails or zero alcohol choices in both restaurants and stores.
We are going to hear more opinions on Ozempic, lab-grown meat, general optimism on the year head and an update on post-COVID behavior. Covid appears to just not leave us alone and has resurged again, we have learned to live with it.
As the food landscape continues to evolve—reflecting technological advancements, cultural and economic shifts—the International Food Information Council (IFIC) presents its annual food trends forecast. According to its team of food, nutrition and health experts and its consumer research insights, 2024 will see more functional beverages, a boom in botanicals, rising demand for foods that support emotional well-being, a focus on food labels and a growing acceptance of artificial intelligence (AI).
Capping off a decade of food and flavor forecasts, where we’ve accurately predicted the growth of ingredients including yuzu, ube and gochujang using data from multiple sources, and backed them up with support from our AI-trends prediction tool.
- Black garlic and ponzu will be on menus this year.
- Spam may be making a new life for itself in 2024, due to the price point.
- Add tang with pickled green mango sauce, amba, in the years ahead. Plus, spices like Tajin.
- 63% of consumers are optimistic about the year ahead and half of consumers say food delivery is too expensive and food itself is too expensive.
Price, convivence foods and beverages to go will continue in popularity. Americans are looking for economical nutrient rich foods for “on the go”.
Healthy aging will intensify with precision nutrition to promote vitality and longevity and to promote mental health for our aging population. We are now seeing Americans to live to be 90 to over 100. There is an emphasis on quality ingredients to promote health, while good nutrition and exercise are top priorities for this age group, plus keeping their minds active, with many still working.
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