Wednesday, 10/12 Webinar at 3:00 PM
Effective Marketing Strategies
Presented by Score Chicago
The biggest threat to any small business is competition. However, an effective marketing strategy not only sets you apart from your competition, but it also minimizes risks to your business. Small business marketing strategies have to be more targeted and cost-effective so it’s important to know how to create an effective marketing strategy. Learn how to use market research, conduct competitive analysis to validate your idea, and how to market to your ideal customer.
Friday, 10/14 Webinar at 9:30 AM
Get Going with Government Contracting - Grow your Business with Uncle Sam
Presented by Michael Crino - Illinois PTAC Director at Greater Southwest Development Corporation
The Illinois PTAC at GSDC will lead a webinar on what the PTAC program achieved in FY21 and what it is able to do for small businesses. This will cover contracting site registrations, bid preparation, bid review for RFQ/RFPs, government business certifications, educational opportunities, and more. The second half of the webinar will cover sam.gov registration and how to properly validate an entity and receive a UEI number. Q and A for 5 minutes at the end.
Wednesday, 10/19 at 3:00 PM
Conozca Su Flujo De Efectivo
Presentado por Alejandra Fajardo, Vicepresidenta y asesora de negocios del Programa de Empresarios de Minorías de Chase for Business.
En esta sesión hablaremos de temas importantes relacionados con la salud financiera de su negocio y qué hacer para que el efectivo trabaje para usted; hablaremos de los conceptos básicos del flujo de efectivo, de cómo maximizar el ingreso y minimizar el egreso de efectivo en su negocio. ¡Regístrese ahora!
(Este seminario web se presenta en español)
Thursday, 10/20 at 2:00 PM
Empower Hour: Polombia
Join this month’s Empower Hour as BACP Commissioner Ken Meyer chats with Cynthia Orobio and Phillipe Sobon, co-owners of Polombia. The candid conversation will cover the concept creation of the fusion restaurant, the realities of working in the hospitality industry, and business resources that have helped from site selection to grand opening. The Q&A will end with the opportunity for attendees to ask questions.
Polombia is restaurant with a modern take on classic Polish and Colombian dishes that infuses ingredients from both countries such as Emparogi, Kiełbasa Perro or Sal-CHI-papa. Phillipe Sobon is a self-taught chef that has appeared on Food Network, Masterchef, ABC, Country Living. Cynthia Orobio is a nutritionist bringing southern hospitality to the restaurant and its delicious dishes.
This month’s Empower Hour honors and recognizes Polish American Heritage Month. Polish American Heritage Month, observed in October, celebrates the contributions and achievements of Polish Americans. BACP regularly hosts business education webinars to inform and empower business owners and entrepreneurs and to create a sustainable, inclusive Chicago business community.
Friday, 10/21 Webinar at 9:30 AM
Launch Your Business with Customer-Focused Marketing - Part 2
Presented by JinJa Birkenbeuel, Illinois Google Digital Coach, Host of The Honest Field Guide Podcast, and NFT and Web 3 Instructor
As a new entrepreneur, you’ll need more than good products or services to grow your business. It’s also important to have strong customer-focused marketing strategies to reach your audience and turn them into loyal customers. In part two of this two-part workshop, you will learn the last stages of the customer journey from purchase to advocacy. We will walk through how to convert customers with the right content and an easy checkout process, as well as how to build loyalty and advocacy with online reviews and referral programs.
Friday, 10/28 Webinar at 9:30 AM
Presented By Maura Mitchell is the Managing Director of Entrepreneurial Services – Division II at the Women’s Business Development Center (WBDC)
The business model canvas is a strategic management tool that lets you visualize and assess your business idea or concept. The tool will help you determine and acknowledge the necessary variables for your business’s viability.
Friday, 11/4 Webinar at 9:30 AM
It's Beginning to Look a Lot Like...a Scam
Presented by the City of Chicago Department of Business Affairs & Consumer Protection (BACP)
During the busiest shopping season of the year, fraudsters kick it into high gear to get their hands on consumers' money and personal information. In this webinar, you'll learn about common schemes and how to protect yourself from being victimized this holiday season.
