Freight Volumes Slowly Increase

Global ocean shipping disruptions continue due to the conflicts in the Middle East and low water in the Panama Canal – both primary routes from Asia to the US East Coast. This means that more freight is moving to US West Coast ports which will eventually add volume for long haul trucking to transport it throughout the country.

However, lower consumer demand for imports and domestic goods reshaped international and US freight markets last year. Although the US economy expanded, with unemployment at historic lows, the economy defined by the shipment of goods began to contract in late 2022 and is still in recession today. (Journal of Commerce)



Retail sales are finally beginning to show positive numbers in both e-commerce and physical stores which will lead to re-stocking needs after the last year and a half of declines. Real disposable incomes are also increasing, boosting consumer confidence, and with it the overall forecast for the US economy. https://www.actresearch.net/

Real Estate Slowdown Affects Logistics

The national slowdown in the residential real estate market due to hugely inflated prices, high-interest rates, and a notable lack of housing inventory, has deeply affected multiple industries associated with the industry. Home inspections are way down, there is much less need for storage units, moving companies, and home improvement services, and fewer products of all kinds are needed by property owners both inside and outside their homes.

The buyers affected most are the younger demographic looking for starter homes who all had historically high purchase needs such as furniture, appliances, big screen TVs, and lawn and garden equipment. In September of last year, visits to home improvement and products stores were down 15% and electronic sales were down 12%.

So far this year interest rates have dropped slightly so there is cautious optimism that there may be an uptick in real estate sales and mobility in the second half of 2024.

Summer Sales

Much of the country is still in winter mode but warmer weather is right around the corner, and it may be a great time to boost your sales. Reaching buyers and decision-makers during summer months can be challenging because of increased travel and vacation times, but there are a few key strategies to implement:

Online advertising: (Google Ads, Facebook Ads) and various social media platforms with compelling creative that reaches your target audiences based on their interests and demographics.

Email marketing: Targeted email campaigns promoting your products with specific seasonal offers, discounts, and limited-time promotions.

Outdoor events or sponsorships: Participate in or sponsor outdoor events like markets, festivals, or fairs where audiences can experience your product firsthand at booths and tables.

Content marketing: These can include blog posts, articles, and videos related to your product and summer activities, travel, outdoor living, and more.

Mobile optimization: With more people spending time outdoors and on the go, it’s essential to ensure your website and online assets are mobile-friendly and optimized for a seamless user experience across all devices.

ABOUT US

ShipRight is dedicated to providing the highest level of customer service to its clients. We listen to and partner with our clients, work hard to exceed their expectations through every interaction, and always stand behind our promises. Our experienced and committed team takes great pride in what they do and our goal is your success.

We offer a broad array of services including order fulfillment, contact center, and final mile delivery. These can be utilized as stand-alone services or fully integrated to meet your needs. 

Benefit by leveraging our investment, infrastructure, and experience so you can focus on the growth of your business. Contact us today and see how we can help you save time, money, and stress.