Trusted and reliable, local newspapers matter to their communities
Dean Ridings, CEO | America's Newspapers
A recent Gallup study showed that American’s confidence in the national mass media has reached a near record low. While that’s disturbing, it’s not unexpected. The digital age has brought a barrage of national news sources that are focused on sound bites, opinions, partisan views and a race to push out breaking news, even if it hasn’t been properly fact-checked or vetted. The problem has been exasperated by social media channels that allow disinformation to be distributed virtually unchecked.
However, Americans feel differently when it comes to their local newspaper. According to a 2023 national survey of 5,000 adults, local newspapers are the most relied on and trusted media source of original reporting: more than television and radio, and significantly more than social media. Trust in local newspapers extends across age groups and demographics, as adults of all segments recognize the value of reliable local reporting that newspapers deliver.
READ MORE and REPRINT EDITORIAL
LEARN MORE about the Community News & Small Business Support Act
|