Volume 130

September 21, 2022

is for Awareness

is for Best Practices

Speaking of B’s, back to Basics. 

Categorically speaking, what is your current Products & Services profile? With your successful 2022 finish aiming to build positive momentum into 2023, what revenue mix trends should comprise profitable growth? With OTC HA’s forthcoming launch, 'tis a pivotal time to proactively answer this crucial question. Whatever your determination regarding selling and/or servicing them, strategically embracing and proactively responding to marketplace changes is advisable. 

Opportune catalysts present in many forms, some years in advance and others impromptu. Once again, clinical analogs are pertinent, such as how you encourage patients to navigate adaptation processes. In the spirit of Carpé Diem, taking our own advice on mental preparation for healthy transformations can motivate remarkable results.

Aspire for how you practice The Art of Hearing to amplify impact with expanded audiences.

In assessing your primary Products & Services array, to what degree are those seeking specialized expertise Aware of how your talented team can improve their quality of life?

As highlighted 107 weeks ago:

“For years, I have heard many well-established hearing care professionals express, ‘it is frustrating most patients do not recognize the various ways we can improve their quality of life.’

“Once this awareness need was accurately “diagnosed,” we created a scope of practice design intended as a proactive communication “treatment”. From this viewpoint, The Art of Hearing is an educationally inspiring and strategic theme. While this eye-catching reference illustrates ear anatomy, it is “The Art” of how you practice hearing healthcare which brings precious sounds to life.”

Planning ahead, to synchronously support people throughout various and perhaps earlier stages of their Joy of Hearing journey, how will your Product & Services list shift?

In a “different folks for different strokes” phase, when many (quasi) competitors will promote OTC HA, do consumers’ new choices (and their questions) present complementary on-ramps for your Scope of Practice’s healthy growth?

“I can't change the direction of the wind,

but I can adjust my sails to always reach my destination.”

—Jimmy Dean

Regarding patient census profiles, younger cohorts discovering your Art of Hearing expertise sooner will benefit many with mild and moderate hearing loss. In your market area, might there be 100’s or 1000’s of individuals requiring “a little help now” and potentially more assistance later?

Specifically, in which direction should your Practice’s age demographic needle move?

However your future Art of Hearing scope of practice list is updated, Awareness campaigns spread the word: In Practice – In Community – Online.

Popular Omni-Channel engagement techniques include eye-catching canvas artwork, matching handouts, customized brochures, physician outreach, senior living community collaboration, e-newsletters, website features and social media. 

Experience teaches why repetition is crucial. Do you remember learning about The Forgetting Curve hypothesized by Hermann Ebbinghaus in 1885?

“In simple words, forgetting curve is exponential because memory loss is rapid and huge within the first few days of learning. But, the rate of memory loss decreases and the rate of much forgetting are much slower from then on.

“Ebbinghaus also discovered another phenomenon called over-learning during his study on forgetting curve. The basic idea is that if you practiced something more than what is usually required to memorize it, the effect of over-learning takes place. This means that the information is now stored much more strongly and thus the effects of forgetting curve for over-learned information is shallower.”

With OTC HA’s marketplace entrance, consumer confusion and countless questions are imminent. Over-learning useful explanations will enhance your practice’s frontline educator’s ability to remember more and forget less. Especially among busy schedules, habitually ingrained messages will gain conversational traction.

To remain memorable in consumers’ minds, we should Over-learn explaining the efficacy of rigorous clinical processes unavailable “off the shelf."  Remember to join us next week on Pathways to Better Hearing.

View Previous Issue by Clicking on Link Below:

COVID-19 2020-03-26 | COVID-19 & Springing Forward

PGI #1 2020-04-02 | Communication Wellness Matters

PGI #2 2020-04-09 | Communication Wellness Starts with Why

PGI #3 2020-04-16 | Comorbidity Education, "Did You Know?"

PGI #4 2020-04-22 | “Diagnose & Treat” Comorbidity Education

PGI #5 2020-04-29 | Guiding Principles of The Art & Science of HealthScapes^®

PGI #6 2020-05-06 | Plan for the Other Side

PGI #7 2020-05-13 | Subject Matter Expertise & Social Currency

PGI #8 2020-05-20| Educate Well Monthly & Care to Share Daily

PGI #9 2020-05-27| The Survey Says, Take Science Seriously™

PGI #10 2020-06-03 | MD Referrals, Start with the ABC's

PGI #11 2020-06-10 | Going Digital with Omni-Channel Benefits

PGI #12 2020-06-17 | Monthly E-Newsletters, Stay in Touch

PGI #13 2020-06-24 | Wellness Wednesdays, Healthy Habits

PGI #14 2020-07-01 | Get Well Organized, Be an Educational Curator

PGI #15 2020-07-08 | Good Humor, Healthy Hearing

PGI #16 2020-07-15 | Nurturing Campaigns and Automatic Comorbidity Education

PGI #17 2020-07-22 | On the List, Tag You're It

PGI #18 2020-07-29 | Nurturing Campaigns, Go with The Flow

PGI #19 2020-08-05 | "Outsmart, Don't Outspend," The Right Fit

PGI #20 2020-08-12 | Targeted Mail, On Purpose

PGI #21 2020-08-19 | Tech Upgrades, Just What the Doctor Ordered

PGI #22 2020-08-26 | 5Ws of the Core 4 Learn More

PGI #23 2020-09-02 | The Art of Hearing, More Should Know

PGI #24 2020-09-09 | Friends & Family “Share the Joy of Hearing”

PGI #25 2020-09-16 | Your Unique Value Proposition, Pearls of Wisdom

PGI #26 2020-09-23 | Your patients' journey to well-informed decisions

PGI #27 2020-09-30 | Hear the Facts and care to share daily

PGI #28 2020-10-07 | Take the Lead, Start with Why

PGI #29 2020-10-14 | Change is evident. Let's diagnose and treat.

PGI #30 2020-10-21 | Your Local Pride. Let It Show.

PGI #31 2020-10-28 | Tell Your Story, Make It Memorable.

PGI #32 2020-11-04 | The Art of Hearing, Visibility Matters.

PGI #33 2020-11-11 | See the Pathway to Better Hearing

PGI #34 2020-11-18 | Our Experts, the Right Fit

PGI #35 2020-11-25 | Giving Thanks. Electing Gratitude as an Attitude

PGI #36 2020-12-02 | Get 2021 On Schedule and In Mind

PGI #37 2020-12-09 | E-Newsletters, Open Opportunities

PGI #38 2020-12-16 | Targeted Trio for All to See

PGI #39 2020-12-23 | Time to Celebrate, by the Book

PGI #40 2020-12-30 | 2021 For the Better

PGI #41 2021-01-06 | In 2021, HDI+. For the Better

PGI #42 2021-01-13 | More Wellness Referrals. A Resolution.

PGI #43 2021-01-20 | A Super Launch Meeting. Your VIP Ticket.

PGI #44 2021-01-27 | Motivational PCCs: Practice Culture Commitments

PGI #45 2021-02-03 | The Art & Science of HealthScapes® with Just 3 Words

PGI #46 2021-02-10 | In Their Own Words, a PET Project

PGI #47 2021-02-17 | Habit-forming progress is 1% better

PGI #48 2021-02-24 | Make Routine Progress Easy and Satisfying

PGI #49 2021-03-03 | The Art of Customer Service, Be Our Guest

PGI #50 2021-03-10 | Time for R&R (Rewards and Recognition)

PGI #51 2021-03-17 | A Year of Insights, For All to See

PGI #52 2021-03-24 | 3 C's, 1 Purpose. Your Practice Growth by Design.

PGI #53 2021-03-31 | Original Content, On Demand

PGI #54 2021-04-07 | Expert Coaching, Great Sports

PGI #55 2021-04-14 | Base Hits & a Double Play

PGI #56 2021-04-21 | Personalized Care, Think Local

PGI #57 2021-04-28 | The Art of Hearing, Who Knows?

PGI #58 2021-05-05 | Circles of Life, Listen Up

PGI #59 2021-05-12 | Customized Presentation Folders, Lasting Impressions

PGI #60 2021-05-19 | Practice Growth, From the Outside In

PGI#61 2021-05-26 | Physician Referrals, Doctor’s Orders

PGI #62 2021-06-02 | The ABC’s of Physician Referrals

PGI #63 2021-06-09 | Senior Living, The Numbers Speak

PGI #64 2021-06-16 | PEAK Performance, Measured Targets

PGI #65 2021-06-23 | PEAK Performance, High Priorities

PGI #66 2021-06-30 | SLC Growth, Be the Early Bird

PGI #67 2021-07-07 | From Their View, What’s Your Story?

PGI #68 2021-07-14 | An Informative Quartet, All Can Hear

PGI #69 2021-07-21 | Open Opportunities. Did You Know?

PGI #70 2021-07-28 | Educational Presentations, On the Menu

PGI #71 2021-08-04 | Live and Learn. The Curse of Knowledge.

PGI #72 2021-08-11 | To Be Memorable, Stick with It

PGI #73 2021-08-18 | Hearing Health Bingo, We've Got Your #

PGI #74 2021-08-25 | Hearing Health Bingo. Know How.

PGI #75 2021-09-01 | Frontline Staff. Who Can Help?

PGI #76 2021-09-08 | Opportune Invention & Hearing Health Ambassadors.

PGI #77 2021-09-15| Bring Precious Sounds to Life, Justice Served

PGI #78 2021-09-22 | Hearing Health Ambassadors SAVE

PGI #79 2021-09-29 | Hearing Health Ambassadors, Time to Find

PGI #80 2021-10-06 | The Networking Effect, Bringing it Home

PGI #81 2021-10-13 | Healthy Hearing, Good Business.

PGI #82 2021-10-20 | Corporate Wellness Matters

PGI #83 2021-10-27 | Hearing Health Partners, Carefully Funneled

PGI #84 2021-11-03 | Corporate Wellness Programs. How Rewarding.

PGI #85 2021-11-10 | Valuable Benefits, That’s The Story

PGI #86 2021-11-17 | Outside-In Growth, Handy Reference Guide

PGI #87 2021-11-24 | Go-Givers, Inspiring Heroes

PGI #88 2021-12-01 | 2022 Priorities, Ready to Rock.

PGI #89 2021-12-08 | 90 and Counting, Speaks Volumes

PGI #90 2021-12-15 | Educate Well Monthly™, Back to Basics

PGI #91 2021-12-22 | Did You Know? Targeted Trio

PGI #92 2021-12-29 | By the Book, Turning the Page

PGI #93 2022-01-05 | In 2022, Change for the Better

PGI #94 2022-01-12 | Super Practice Culture, The 3 Ts

PGI #95 2022-01-19 | Facebook Features, Wellness Wednesdays

PGI #96 2022-01-26 | Your Competitive Edge. Thankful Ripple Effects.

PGI #97 2022-02-02 | Good Humor, Healthy Hearing

PGI #98 2022-02-09 | Branding Basic$

PGI #99 2022-02-16 | 100th Practice Growth Insights™, @ Your Service

PGI #100 2022-02-23 | Your Practice Growth Insights, Go With The Flow

PGI #101 2022-03-02 | Your Growth OpportUNITY, Search Away

PGI #102 2022-03-09 | Your Practice, Uniquely Better & For Review

PGI #103 2022-03-16 | Your Health Questionnaire, Blue Man Style.

PGI #104 2022-03-23 | Ears Collect, Brains Connect™

PGI #105 2022-03-30 | 9 Facts, 1 Goal. Dementia Awareness.

PGI #106 2022-04-06 | Peer-Reviewed Success, Lead The Way

PGI #107 2022-04-13 | Knowledge Itself. Omni-Channel Works

PGI #108 2022-04-20 | Educational Architecture, Form Ever Follows Function

PGI #109 2022-04-27 | Grow Physician Referrals, Don’t be $alesy!

PGI #110 2022-05-04 | Hear the Fax™, Stay in Touch

PGI #111 2022-05-11 | E-Newsletter Nurturing = Healthy Growth.

PGI #112 2022-05-18 | Dementia Awareness Contagion & Social Currency

PGI #113 2022-05-25 | Dementia Education, The Lancet Journal Speaks

PGI #114 2022-06-01 | Modify Dementia Risk, Be Accountable.

PGI #115 2022-06-08 | By the Book, We Promise

PGI #116 2022-06-15 | Hearing Loss Prevention, A Sense of Urgency

PGI #117 2022-06-22 | Safer Soundscapes, Sustainable Hearing™

PGI #118 2022-06-29 | Safer Soundscapes, Sounds Risky, By the Number

PGI #119 2022-07-06 | Taking Care of Ears in the Teenage Years

PGI #120 2022-07-13 | Hear the Facts About NIHL

PGI #121 2022-07-20 | NIHL Collection & Just Saying Thanks

PGI #122 2022-07-27 | High Performance, Cognitive Decline

PGI #123 2022-08-03 | Cognitive Decisions, In Mind

PGI #124 2022-08-10 | Pearls of Wisdom™, Trustworthy Information

PGI #125 2022-08-17 | Keep Your Educational Tools, In Mind

PGI #126 2022-08-24 | OTC Hearing Aids, Healthy Choices

PGI #127 2022-08-31 | OTC Hearing Aids. Mild Concerns, Profound Opportunities.

PGI #128 2022-09-07 | OTC is for Over-the-Counter. R is for Resilience.

PGI #129 2022-09-14 | Best Practices, How Many Lives?.