Please feel free to email me at ralph@counsellorstitle.com if you have any questions or would like to follow up on any of this edition's articles.

Today more than ever businesses need to be proactive and intentional about the level of visibility that they maintain within the marketplace. Before you begin to launch any kind of visibility campaign, please do some research on what people are looking for. What are client pain points? In this particular real estate market, inventory shortages and high mortgage rates are hijacking many first-time buyers. If you want to get off on the right foot, try not to be all about you.

If you provide information that is usable and applicable to buyers in your market, they will identify you as a resource and not a sales agent.

Visibility: Is not about just smiling at your audience but it's also the setting of those graphics and also the colors that you're using. Certain colors communicate certain qualities: first of all, red represents passion, power and excitement. Blue represents integrity and experience. Yellow can represent expertise, enlightenment, and engagement. But whatever colors you use, make sure they represent who you are and what you are looking to deliver to your clients.

Consistency: Do you have a logo? Do you use that logo with each communication that you offer online?

Call to action: If you're providing information and a resource that is downloadable, make sure you make it easy to download as well as easy to collect that person's email address. But it's not just the email address; it is what you do with their email address. Having a person's contact information is the first stage to developing a relationship with them. They can be reports put out such as in the case of local real estate sales and information that tracks the temperature of the market.

If you're selling homes, just don't give them the newest listings for homes and which property prices have dropped. Provide them with a one-sheet on Ocean County sales and the trajectory of the market. If they're looking for a home and they can see the direction of the market, it opens up the communication for them to reach out and ask you about your opinion. Remember they're buying your experience, not only your listings.

One of the great financial innovations that has brought about a great deal of stability to a market, the real estate market, is title insurance. Title insurance was developed and designed as a result of a Supreme Court decision back in 1868. That represents over 150 years of peace of mind for homeowners who want to protect themselves and their property rights from recording errors, unpaid liens, and encumbrances. Since much of the recording for property deeds is now being digitally recorded, there are instances when titles can have defects in them that are not digitally recorded such as wills, estates and other ways.

America is not the only country to have title insurance, but many other countries do not have such an organized system for underwriting such things as property rights. This has made real estate an asset in America that is in some ways more secure than stocks and bonds because it's based upon real tangible assets.

One of the other benefits of title insurance is that it covers potential title defects that may have been missed by search experts from its past. Title defects include federal tax liens, HOA liens, and forged title documents, etc. Title insurance also covers attorney fees in which a third party asserts a claim.

Title insurance is highly and vigorously regulated throughout the federal and state level. This provides the consumer rate transparency, which is designed to provide the consumer with robust protections.

So, in a very fluid and dynamic market, title insurance is a safeguard for the real estate industry that assures a continuity especially within an appreciating market. Title insurance is one of the financial tools that provides some means of protecting one's assets from those events that have transpired in the past as they affect the ownership of the property.

Goals should not be emotional bullies that keep you from doing your best. A good goal challenges you to keep focused and celebrates the things that you have accomplished.

If you are having trouble staying on track with your biggest goals, you might take advantage of this tool.

It's called the Breakthrough Bookmark.

It will help ensure that you don’t fall behind on your most important goals.

With this free bookmark, you can:

Before you can go to where you want to be, it is prudent to consider where you have been. The first Perspectives by Counsellors Title Agency is just that - it is a compilation of the best of Ralph's Title Wise blogs posted during 2022.

Some of the blogs include: Your Network Is Your Future, Professionalize Your Home Work Space, Decluttering Checklist, Historic Surge in Home Equity, and Marketing Chemistry.

Click the image of the eBook to download it. You can also pass it along to people who might need the information included in it.