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Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 

15 November, 2023



Greetings from BBI!

It's time to gather round your table and celebrate Thanksgiving! What are you thankful for?


What are clients saying about us?
Jane Pigg


"Pat is an absolutely incredible sales trainer. If you need to make money, she is the person to come into your stations to work with your salespeople. She can make you money. She's awesome!"


Jane Pigg, owner

Pee Dee Broadcasting

Cheraw, SC



A Little About Me

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".


Pat has three times been named one of Radio Ink's Most Influential Women in Radio


It's Time For Thanksgiving

What's on your list of blessings?

happy_thanksgiving_card.jpg


Next week we in the U.S. will celebrate a day of Thanksgiving. Our friends in Canada got a head start on us by celebrating in October. Thanksgiving started as a unique American experience and has spread northward. I wish it might spread across the world. In today's uncertain environment, one in which we are constantly bombarded with bad news, taking a moment to count our blessings sounds like a good idea to me.


Is your glass half empty or half full? Mine is running over with blessings. Most of our problems seem miniscule when compared to those of people in other countries. What DO we have to complain about?


As we prepare for the upcoming holiday season, we should start a list of blessings. Here's mine:


I am thankful for good health.

I am thankful for my husband and family.

I am thankful for my friends.

I am thankful for my clients.

I am thankful for you, my readers.

I am thankful that I get to work daily in the wonderful world of radio.

I am thankful for all the modern conveniences we enjoy daily.

I am thankful for my backyard, where I retire and meditate each evening in the summer.

I am thankful for my fireplace, where I retire and meditate each evening in the winter.

I am thankful that I feel the presence of a higher power daily in my life.

I am thankful for the beautiful red tree that lives down the block. I get to enjoy it each time I drive by.

I am thankful for the peace we enjoy in the U.S. No matter the small hiccups, we aren't dodging bombs nor do armed men assail us on a daily basis.

I am thankful that our founders had the foresight to create our Constitution. Although it has been under assault in the past few years, it still stands as one of the most incredible documents ever written. It provides us freedoms not shared by most of the world.


My list goes on and on. Does it sound trivial? Celebrating the small moments in life, the things we take for granted, creates a thankful heart. A thankful heart makes all our glasses not only half full, but running over.


As you gather with family and friends this Thanksgiving, I wish you happiness, health and a grateful heart.


Enjoy your turkey!

The Client's Corner

Bryson Broadcasting International is serving our clients two ways this year. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials. It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.


To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Prepare for 2024 with strong momentum and A+ players!

Words to Live By ....



“When I started counting my blessings, my whole life turned around.” - Willie Nelson



This book makes a great Christmas gift for your staff!

What people are saying about this new book:

"Congratulations Pat on another great book. Best book I've read in years on solution-driven sales. I highly recommend it!


Duane Alverson, President (retired)

MacDonald Broadcasting Company

Buy It Now

Fall Colors Remind Us of The Beauty of Nature


trees 3

The trees on my street

trees 1

One of my favorite sites in the fall


We want to help your staff increase revenue!


We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.


If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,


or call us at 918.810.3068. 


For more information about BBI, click here.


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