Hurricane Ian sure did mess things up last week. We hope you and your family were safe and secure as the storm passed.
Do you have a Plan B?
What alternate plan do you have in place if something does not go as planned? Back in my sports days, every planning meeting had a "What if" discussion. What if it rains, What if we have a power outage, What if the entertainment does not show? We were always ready to activate Plan B, and we used it more times than you could imagine.
The same thing goes for your marketing campaign. What will you do if the flyers don't arrive on time? What if a hurricane comes through on the first day? What if you do not get the results you projected?