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Christoph Janz of Point 9, the German venture capital firm, wrote an article where he puts forth the theory that the use of AI by vertical SaaS companies is a key way to help them grow faster. The article provides market penetration statistics for some well known vertical SaaS businesses, which are surprising low. He believes that the superior customer experience and productivity improvements that are possible with AI based products will overcome some of the inherent inertia in certain industries.
This HBR article describes the dilemma of not knowing what AI capabilities will be in the future and their impact on the business. The author believes, and I agree, that an iterative model applied regularly in the planning process is the correct approach. The author uses a framework called IDEA:
- Identify
- Determine
- Extrapolate
- Anticipate
As a SaaS provider, understanding how enterprise companies are looking at AI can help shape your product strategy and marketing strategy. Although your customer may not use this particular framework it is likely that they will be thinking about AI capabilities and how it affects their business in an iterative fashion since no one can truly predict how AI will shape the future of their business.
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