TOURISM INDUSTRY NEWS & RESOURCES |
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This partner communication exists to provide updates on Sonoma County Tourism’s programs and offerings, along with additional news and resources to support Sonoma County’s tourism and hospitality industry. |
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If the somewhat pithy claim that “Teamwork makes the dream work” is true, then the team at Sonoma County Tourism is living proof. This ensemble of 22 people is a group all of Sonoma County can be proud of. Kira’s recognition as one of the industry’s emerging leaders, as noted below, is a great example of the talent, dedication and passion of the SCT team at all levels. This is a team that has helped drive revenue into the County through fires, floods and a pandemic; a team that has brought home national awards for campaigns and initiatives; a group that has lifted up partners during times of need and developed alliances where none historically existed. It’s also a team that hates tooting its own horn, so it’s my pleasure to give a shoutout to an exceptionally professional, talented and committed group of proud Sonoma Countians. If you’d like to see who’s on the team, follow this link to the SCT staff listing. I hope you’ll have a chance to connect with this team and learn more about how SCT can elevate your business. |
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Claudia Vecchio
President and CEO
Sonoma County Tourism
707-522-5804
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Sonoma County Visitors Map in German and Spanish
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One of Sonoma County Tourism’s most popular offerings is its free Sonoma County Visitors Map, which features winery locations throughout Sonoma County, Smart Train stations, a map of our viticultural areas, a link to the Sonoma County Leave No Trace Seven Principles, and insets of our municipalities.
Sonoma County Tourism is pleased to now offer its map in two additional languages, Spanish and German. These versions have been printed in limited quantities and can be requested by emailing SCT’s Marketing & Public Relations Coordinator, A.J. Ruiz, at ajruiz@sonomacounty.com.
The English language version of the map remains available for consumers to order through sonomacounty.com, with partners encouraged to order cases (450 maps per box) through the Hospitality Hub.
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Sonoma County Tourism is holding a roadside cleanup of a 1.1-mile section of Armstrong Woods Road on Thursday, October 20 from 9am-11:30am, and we invite you to join us! We’ll be enjoying a morning of sunshine, exercise, and great company while we do our part to help keep Sonoma County pristine for visitors and residents.
Volunteers who join us on October 20 will be entered to win a $100 dining certificate to a local restaurant!
Cleanup supplies will be provided by Sonoma County Tourism and Sonoma County Transportation and Public Works. Volunteers will be given a Sonoma County Tourism Cares t-shirt.
Registration is required for participation. We hope to see you there!
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Current Calls for Pitches
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Our dedicated public relations team continues to work diligently to get the word out to media about new and exciting offerings from our partners. One way are press releases about new openings, activities etc. to thousands of travel and lifestyle journalists, but more so they proactively pitch overall achievements regarding sustainability, responsible travel, and wellbeing.
Below are current calls for pitches:
- Winter/Holiday Season activities to include in our Winter PR Pitching and News Release Campaign include any business milestones, special holiday events, travel packages (think midweek promotions such as stay 2 nights, get the 3rd night free or at a discounted rate, combining your stay with an activity) or special offers that they can amplify on your behalf.
- Spring 2023: What new programs or activations is your business planning? Life opens up year around in Sonoma County, but spring is especially beautiful in our destination. What promotions can you share with our public relations team?
- The appetite of global travelers for cultural heritage experiences continues to grow. Tell us about any artists, chefs, farmers, makers and other inspiring individuals. Share your Native tourism experiences which will deepen our commitment to sustainability and responsible travel.
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Leave No Trace Video Series
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Sonoma County Tourism is pleased to unveil a new series of videos outlining the Sonoma County Leave No Trace Seven Principles. This video series was produced by the Santa Rosa-based production company, Definition Films, with the support of Sonoma County Regional Parks and Leave No Trace.
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Each of the seven videos runs approximately 90 seconds in length and illustrates the core concepts of a particular principle of Leave No Trace. Partners are welcome to embed the videos on their websites and share them on their social media channels. The video series is also available to view and share in Spanish here.
In addition to the videos, partners can now access high resolution photos from the Sonoma County Leave No Trace Coalition toolkit. These images, captured during the Leave No Trace video shoot, are great visual aids for social media posts promoting the important message of Leave No Trace.
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SCT’s Kira Butz named Emerging Leader by CalTravel
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Sonoma County Tourism’s Business Development Coordinator, Kira Butz, is a recipient of this year’s 30 & Under Emerging Leader Award from the California Travel Association. The award recognizes individuals, 30 years old or under, who have contributed to the promotion of travel, tourism, and hospitality in California, while demonstrating the skills, attitudes, and initiative that are the hallmarks of emerging leaders.
“Kira has a been a tremendous asset to the business development team,” said Jonny Westom, Sonoma County Tourism’s Vice President, Business Development. “From her coordination of SCT’s successful Tasting Pass program to her oversight of tradeshow activities, photo and video shoots, and internal processes, she’s been simply remarkable. Kira has become the common thread that supports the business development department and keeps projects moving forward, and I’m delighted to see her recognized by her industry peers with this honor.”
Kira accepted the award last week at the 39th annual CalTravel Summit at the JW Marriott Desert Springs Resort & Spa in Greater Palm Springs. You can read more about Kira’s win here.
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