There is a benefit to keeping strategies and tactics simple, often reflected in the saying “KISS — Keep it simple, Stupid.” In some circumstances the investment in complexity is justified by the return, particularly when complexity can be automated.

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In acquisition and retention strategies, pricing policies have become a key element for publishers. Offering the right price at the right time to the right customer, while ensuring the best possible profitability, has increasingly been applied to conversion strategies as well as to renewal and retention offers.

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Artificial intelligence was top of mind at America’s Newspapers’ recent Senior Leadership Conference. The question many attendees asked: Should publishers embrace AI to help streamline news and business operations or should they avoid it at all costs?

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In the world of journalism and publishing, typography plays a crucial role in conveying information effectively. Newspapers, as one of the most traditional forms of print media, need to carefully consider every aspect of their design, including font selection. Let's explore the key factors to consider when selecting fonts for your publication.

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With the planned migration of approximately 1.5 million photographs, this ambitious modernization project will enable Público Portugal to access, organize and share its visual resources in a more efficient and effective manner.

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The highly anticipated 2024 political season is nearly upon us. This is a crucial time for print publishers to enter the spotlight and make a significant impact through content and advertising opportunities.

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Sonoma Media Investments has recently partnered with Lineup Systems for the deployment of its industry-leading, advertising sales management software, Adpoint.

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There are a couple of systems on the market that track advertising placements for publications. Yet many publishers are leaving these systems due to the expensive yet clunky nature of the services. EKCS has a new offering for publishers: MediaFerry eVouchering.

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In addition to lower prices, a key benefit of belonging to the PAGE Cooperative is access to fellow publishers and PAGE members who can provide guidance in addressing critical business issues. Newspaper Toolbox, a longstanding PAGE partner, is also an extension of your team, and specifically your advertising sales team.

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Your newspaper is directly connected to the health of your community. The Kid Scoop weekly youth feature seeks to help families form strong connections with your community.

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