Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives. |
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Google Adds New Option To ‘Follow’ Search Topics For Regular Updates |
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The DL: Google has introduced a new feature allowing users to 'follow' search topics for regular updates on related information. Users can tap the 'Follow' button in search results to receive ongoing content about their chosen topic on the Discover homepage. Users can also select notifications to be enabled for critical updates. However, this raises concerns about this feature potentially diverting attention from individual brand sites and impacting website offerings. Google is also expanding the "Perspectives" filter to desktop Search, showcasing social media and forum content. Additionally, a "Notes" option is being tested, enabling users to share tips and advice about web content directly on Search. The impact of these updates on search behavior and website engagement remains uncertain, but it is something to keep in mind while working on 1Q Paid Search plans.
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Meta Rolls Out Lead-Generation Tools For Instagram, Facebook |
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Meta is rolling out five new lead-generation ad tools, AI-powered features, and CRM partnerships aimed at helping marketers better connect with consumers.
The DL: Meta has unveiled significant updates to enhance lead generation and CRM integration across its platforms. These advancements encompass expanding lead objectives across Facebook and Instagram ads, introducing Q&A flows and coupon incentives, implementing an instant form ad format to connect users with multiple businesses, testing direct calling features for businesses, leveraging AI for campaign automation, and forging partnerships with CRM tools like HubSpot and online automation with Zapier. These updates reflect Meta's efforts to offer marketers innovative tools for improved lead generation and streamlined customer relationship management.
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Crafting Content That Connects: A PR Pro’s Guide To Digital Storytelling In The Modern Era |
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In today’s digital age, content is king – but not just any content. For PR pros and brand storytellers, the pressure is on to craft written material that captivates, informs, and drives results.
The DL: For all our content creators, we love a quick guide to creating content that connects with your target audience. Here is a list of reminders when developing messaging:
- It might be an art, but grabbing your audience's attention from the start while keeping them engaged is important, so don't hide your lead.
- Don't be scared to evoke emotion. Your audience wants relatable content.
- Be careful not to use jargon, buzzwords, or abbreviations, assuming everyone knows what you mean.
- Consistency can build trust, so find creative ways to deliver your message at different touchpoints.
- Less is more. We will leave it at that.
Although we shared some of our favorite suggestions, this article has more ways to make impactful content.
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Instagram Launches New Creation Tools for Reels And Stories |
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With the holiday season fast approaching, Meta’s pumping out as many updates for creators as it can, in the hopes of encouraging people to post to its apps as much as possible over the break.
The DL: Meta has introduced updates for Instagram and Facebook creation ahead of the holiday season. These include new text-to-speech voices, alternative text fonts, and styles for enhanced creative presentations. Notably, Meta is testing the integration of audio clips into Reels through its GIF "Clip Hub," providing users with the option to include popular memes. Additional improvements encompass streamlined draft editing, new photo filters, enhanced search tools, and updates to Reels insights. These updates align with Meta's strategy to increase content creation and engagement during the festive period.
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Wishing you a Thanksgiving filled with warmth, gratitude, and the company of those you hold dear. May your heart be as full as your plate! |
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We are always up for a chat on our favorite topic: media! So, if you would like to brainstorm on how to navigate the ever-changing media landscape, we'd be happy to connect. |
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412) 741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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