Plant-based snacks maker Real Food From the Ground Up has acquired the Food Should Taste Good business from General Mills, Inc. for an undisclosed price. Founded in 2006, Needham Heights, MA-based Food Should Taste Good makes natural tortilla chips and multigrain bean chips and has grown into one of the largest natural snack brands in the U.S since General Mills acquired the business in 2012. The divestiture is in-line with General Mills strategy of focusing on its best-performing brands, categories, and regions.

bakeryandsnacks.com

Perricone Juices, a supplier of private label and branded premium craft juices, announced it partnered with Miami-based investment Trivest Partners. Headquartered in Newport Beach, CA and founded in 1994, Perricone Juices is the leading producer of premium, craft juices in the country, with a focus on the “freshly squeezed” citrus category. The Perricone family will remain involved in the Company as part of the ownership group. 

storebrands.com

Naish, the Maui-based company of 24-time windsurfing world champion and pioneer of Stand Up Paddling, Kiteboarding, and Windsurfing Robby Naish, has been acquired by Kubus Sports, a Netherlands-based internationally leading sports equipment brands platform. Naish and Kubus Sports will integrate their organizations with the aim to further strengthen the product development, product portfolio, sales and operations. With the acquisition of Naish, Kubus Sports strengthens its global market position within the fun & water sports industry.

supboardermag.com

JTM Foods, LLC, a portfolio company of Tenex Capital Management, has acquired Cookies-n-Milk, a bakery and frozen dessert manufacturer. Based in McKinney, TX, Cookies-n-Milk makes fully baked cookies, brownies, blondies, donut holes and edible cookie dough that are sold in convenience stores, grocery stores, and fast-casual restaurants throughout the U.S. JTM Foods produces snack pies and other sweet goods out of a facility in Erie, PA.

csnews.com

AMASS Brands, a rapidly growing omni-channel creator of botanically focused beverages and spirits, announced the purchase of operating assets from WINC, a leading portfolio of wine brands. Founded in 2019, AMASS Brands features a range of beverages across ultra-premium categories, including Gin, Vodka and Hard Seltzer along with non-alcoholic spirit. The acquisition expands the reach of the AMASS brands portfolio, with brands such as Summer Water Rosé and Pizzolato included in the transaction. Winc, which went public in November 2021, filed for Chapter 11 bankruptcy in December 2021. 

globenewswire.com

Mielle Organics, the textured hair care brand founded in 2014 by husband and wife team Monique and Melvin Rodriguez, announced it has been acquired by Proctor & Gamble for an undisclosed sum. The brand will continue to be led by the Rodriguezes, and will operate as an independent subsidiary of P&G Beauty, a division of the consumer packaged goods conglomerate. Their products can be found in more than 100,000 stores across the U.S. in the retailers such as Ulta Beauty, Target, and Walmart. Berkshire Partners, who invested in Mielle in March 2021, also sold its ownership stake in the transaction. 

businessoffashion.com

Chicago-based PE firm Kinzie Capital announced it acquired GT Golf Holdings for an undisclosed price. GT Golf was founded in 1995 and offers a wide breadth of consumer golf products, including golf grips, accessories and tees, from over 150 vendors in addition to 300 company-owned proprietary brands. With the acquisition by Kinzie, GT Golf will be able to leverage Kinzie’s strategic partnership with management and technology consulting firm Clarity Partners to utilize transformative technology and extend its national presence.

businesswire.com

L2 Brands, a leading designer, manufacturer, and market of custom apparel and headwear backed by Sentinel Capital Partners, announced it acquired Ouray Sportswear from S&S Activewear for an undisclosed price. Since its founding in 1965, Ouray has become a leading supplier for quality apparel and headwear to the destination, collegiate, golf and corporate channels with more than 4,000 customers. L2, owner of brands League and Legacy, is well positioned to build on Ouray's recent success, as the business scales and expands into new product categories, geographies and end markets.

prnewswire.com

Patco Brands, known for wine-based cocktail brand Rancho La Gloria, which reached 1.4 million cases last year, has acquired Kyla Hard Kombucha for an undisclosed sum. Lavender Lemonade, Kyla’s signature flavor, has become the fastest-selling 16-ounce offering in the hard kombucha category, Patco says. The Kyla brand will continue to be produced in Hood River, Oregon and sell its portfolio within existing markets with current wholesale partners.

shankennewsdaily.com

StairSlide, a designer and manufacturer of indoor plastic slides, announced the acquisition of b4Adventure, an industry leader in ziplines, slacklines, and backyard / indoor swings and games. Based in Utah, b4Adventure is a worldwide manufacturer of 5 brands with a catalog of nearly 200 products that encourage outdoor family activities. The acquisition provides StairSlide an entry into the outdoors products market while also expanding its line of merchandize with nearly 200 outdoor products. 

prweb.com