AM/FM Radio streaming is growing, adding to it's over-the-air advantage This growth is empowering AM/FM Radio to offer advertisers the full benefits of digital audio. Trending from ROTM 2022 indicates that since 2020, streaming AM/FM Radio through a digital device has increased by 6% to represent almost 15% of tuning by Canadians 18+, and the use of smart speakers is fuelling that growth.  Throughout the day, AM/FM Radio has the largest share of buyable audiences available to advertisers to reach Canadians, regardless of device.

AM/FM RADIO IS EVOLVING TO BE A DIGITAL AUDIO MEDIUM

Listening to AM/FM via streaming is growing year over year.  

NEARLY AS MANY CANADIANS ARE STREAMING ON SMART SPEAKERS AS SMARTPHONES

In the past two years, growth in streaming via a smart speaker outpaced all other digital devices:  25% of Adults stream AM/FM Radio via a smart speaker and 27% via their smartphone.

DAYTIME LISTENING TO AD-FREE STREAMING UP SINCE 2020; LITTLE CHANGE IN AD-SUPPORTED STREAMING

Overall, the growth of on-demand streaming is slowing, and the use of music streaming services has plateaued. In 2022, reach of ad-supported music services actually declined.

AM/FM RADIO STREAMING DELIVERS AS MANY PAST WEEK LISTENERS AS AD-SUPPORTED SPOTIFY 

Streaming of AM/FM Radio continues to grow and is on equal footing with ad-supported Spotify. AM/FM Radio streaming delivers as many past week listeners as ad-supported Spotify. AM/FM Radio streams can deliver advertisers the benefits of addressability and attribution like other digital audio platforms and can amplify business results with its impressive over-the-air reach. 

ACROSS ALL DEMOS, AM/FM RADIO DELIVERS MORE EXCLUSIVE REACH THAN AD-SUPPORTED SPOTIFY

AM/FM Radio delivers 53% exclusive reach against Canadians 18+ vs. 4% delivered by Spotify.