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2022 ATSC NextGen Broadcast Conference June 7-9 in Detroit |
For the first time ever, the NEXTGEN Broadcast Conference will take place in Detroit June 7-9 at the historic Westin Book Cadillac Hotel.
Detroit is the home of the Motown 3.0 Test Track. In addition, Michigan boasts three DMA’s on-air with NEXTGEN TV including Detroit, East Lansing, and Grand Rapids-Kalamazoo.
ATSC Members can participate in nearly 3 days of events, networking, ATSC Annual Members Meeting, and a vibrant 2-day conference schedule. Media and non-members are invited to join in for the Wednesday evening networking event at the Ford Museum and the Thursday conference.
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May 12 | 4:30 - 6:00 p.m. MAB Open House and Building Dedication Ceremony, Lansing. (see below)
May 19 | 1:00 - 2:00 p.m. Eastern
Free Webinar: "Understanding and Mitigating Unconscious Bias in Our Everyday Lives" with Binnu Palta Hill.
August 8-9 | MAB Summer Advocacy Conference, Crystal Mountain Resort ( Details)
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May 12, 2022 | 4:30-6:30 pm
Join the MAB and broadcasters from across the state on May 12 at the dedication ceremony of the Association’s new facility, the Karole L. White Great Lakes Media Center, named after the former MAB President and CEO who retired after 36 years.
Karole L. White lead the organization with confidence and poise. Through her work, Ms. White has demonstrated commitment to broadcasters and broadcasting at the highest level. Because of her leadership, the MAB became one of the strongest state associations in the industry. The MAB Board of Directors is proud to honor Ms. White and her many accomplishments with the naming of the Karole L. White Great Lakes Media Center.
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MAB Open House
4:30 - 6:30 p.m.
(Light hors d’oeuvres and refreshments)
Formal Building Dedication Ceremony
4:45 - 5:00 p.m.
MAB Office | 222 N. Chestnut St. | Lansing, MI 48933
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REGISTRATION IS NOW OPEN!
Join us as the MAB gathers together for the first time since 2020 at the #MABsummer Advocacy Conference, Annual Business Meeting, and Awards Reception & Banquet August 8 & 9 at Crystal Mountain Resort in Thompsonville.
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Great Lakes Media Show Sponsor Sit Down |
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MAB President Sam Klemet sits down with Sam Peterson, COO of Bit Central and discusses the ways the company helps broadcasters distribute their content.
Watch the conversation here:.
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LEGISLATIVE / REGULATORY UPDATES |
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Governor Whitmer Signs Legislation Expanding
Open Meetings Act
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On May 2, Governor Whitmer signed House Bill 4705, which expands the Open Meetings Act to require certain state public bodies to create and maintain audio recordings of their meetings, expanding transparency and accountability. This brings the total of bipartisan bills signed to 811. Read More
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More FCC Broadcast Applications Moving to LMS – Including Requests for STAs |
The FCC this week released a Public Notice announcing that, on May 17, many new applications and other filings will be migrating to the FCC’s newer LMS filing platform. These include many of the documents that had been, until recently filed, in the FCC’s old CDBS platform. These applications had, since CDBS was closed for new filings, been submitted through emails to the FCC. Most notably, the new LMS filings will include requests for Special Temporary Authority. Read More
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Donate to the Jamie McKibbin Memorial Scholarship Fund |
Following the passing of McKibbin Media Group owner and founder Jamie McKibbin in November of 2020, the MAB Foundation created the Jamie McKibbin Memorial Scholarship Fund in his honor, with the goal of providing an academic scholarship to a student showing great interest in radio or television broadcasting in Michigan.
To donate to the fund, CLICK HERE. Donations will qualify for a tax deduction based on IRS rules and regulation |
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MAB and SBE Talk the Future of Broadcast Engineering in Indianapolis |
MAB President Sam Klemet sat down this week with Society of Broadcast Engineers Executive Director Jim Ragsdale at the SBE offices in Indianapolis. The meeting focused on what can be done to recruit a new generation of engineers to the industry and both organizations can extend support to current engineers as the industry evolves.
"Having a strong relationship with SBE is important for the MAB and all Michigan Broadcasters," said Klemet. "Identifying opportunities in broadcast engineering is a key priority of the MAB now and moving forward and we are looking to find partners who can help us launch new initiatives, services, and programs. I look forward to collaborating with Jim and the entire SBE team."
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No National EAS Test in 2022 |
According to FEMA, there will be no EAS or IPAWS test for broadcasters in 2022. FEMA Deputy Assistant Administrator Antwane Johnson stated: “It will not happen this year. We are planning to do that in the early part of ’23.” Read More
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Shawn Turner Named WKAR Public Media Interim GM |
Shawn Turner has been selected to serve as Interim General Manager and Director of Broadcasting at WKAR Public Media at Michigan State University. Turner is a professor of practice in the College of Communication Arts and Sciences at MSU and a national security communication analyst for CNN. Read More
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Krol Communication's WRSR-FM Wins Gold ADDY Award |
The American Advertising Federation (AAF) of Greater Flint has awarded Krol Communication's WRSR-FM (Flint) its Gold ADDY award for a commercial produced in-house. The station won the award for "Mug Shotz Bar & Grill (Italian Day). Read More
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Latitude Media Launches MyMichiganPodcasts.com |
Latitude Media, parent company of Mt. Pleasant-based radio stations WCZY-FM/WMMI-AM/FM (My1043 & Buck 92.3) has announced the addition of a new way to broadcast to its listeners and local businesses alike with the advent of MyMichiganPodcasts.com! Read More
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NextGen TV Service Evoca Partners with Heritage Broadcasting in Northern Michigan |
Evoca, a new NextGen television service has announced the service will launch in Traverse City, Michigan this May. In partnership with Heritage Broadcasting. area residents will also have access to the regional sports network MISportsNow Plus. Heritage owns WWTV/WWUP-TV in Cadillac. Read More
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WRIF Named "Best Local Radio Station" by
Free Press Readers
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Beasley Media Group's WRIF-FM (Detroit) has been named “Best Local Radio Station” by The Detroit Free Press as part of the “Best of the Best Detroit 2021” Awards. More than 93,000 votes for WRIF were cast by readers of the publication. Read More
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Free Webinar: Jacobs Media to Present the Techsurvey 2022 Results |
Jacobs Media Strategies will present the results of its 18th annual Techsurvey with a a free webinar this Tuesday, May 10. Techsurvey is the radio broadcasting industry's largest survey, with this year’s 18th annual study seeing participation from 474 radio stations, producing nearly 31,000 surveys from core radio listeners. Read More
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Southwest Michigan Journalism Collaborative To Examine Community's Mental Health Challenges and Solutions |
In an effort to enhance the news landscape and promote diversity and inclusion of voices among journalists and news sources in Southwest Michigan, a group of 12 news media outlets and organizations have formed the Southwest Michigan Journalism Collaborative (SWMJC). Read More
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"Does Price Matter to Your Clients and Station?"
Tuesday, May 10 12:00 p.m. Eastern
Presented by: LBS President Gary Moore
Chances are that you don't have the lowest-priced ad packages in your marketplace. It's to your advantage to not sell advertising based solely on being the lowest-priced ad vehicle on the block. When you prove that your value is greater than the price you are asking for, cheaper competition doesn't matter so much.
We'll discuss comparing value-based price strategies to price-based approaches and how to establish a higher caliber advertiser account list over the long term. We'll also discuss the two significant reasons advertisers don't buy, how you can deal with those issues up front, and increase your chances of closing sales professionally!
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Ask LBS
It is common to run into difficult selling situations in the field. Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals. They will give you a personalized response with real strategies for your specific situation!
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The BEST Program
The BEST Program is designed for sellers who are new to broadcast. Each weekday for 5 weeks, you will receive a special email containing 3 videos. In less than 30 minutes per day, your new sellers will have built up a solid foundation for a career in selling broadcast!
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Sales Ideas
Sometimes we just need a creative boost or an idea to take to a prospect tomorrow – or even today! The list contains 99 of the hundreds you can find on the site! Need a creative boost or some fresh ideas? This section of LBS is loaded with them!
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Three Places to Hire Freelancers for Digital Tasks
By: Seth Resler, Jacobs Media Strategies
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From time to time, your radio station may need to hire a little extra digital help. Sometimes, you need something for a project that is outside the expertise of your current staff members. When this happens, where do you turn? Here are three places to consider: Read More
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Have news to share? Send your press releases to newsletter editor Dan Kelley: dkelley@michmab.com
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Michigan Association of Broadcasters | 1-800-YOUR-MAB | MichMAB.com
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