Message from our Founder,
Veronica Cool
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Queridos amigos,
Yes, Hispanic Heritage Month has arrived, and it is ALL the great hectic awesomeness you can imagine rolled into one chaotic 30-day period. But as you all may recall, I remain a Latina the other 11 months of the year, as do my other 62 million Hermanos. Perhaps, we can extend the boundaries of Hispanic Heritage Month so that it becomes a whole.... Quarter? Perhaps, even a whole Year...
Until then, I find myself sitting a little taller, proudly contemplating the rich contributions Latinos make not just to our team here at Cool, but to the State of Maryland, the region, and our Nation.
Diversity, Equity, Inclusion, and Belonging (DEIB) are incredibly important and why these commemorative periods are so significant. Embracing diverse backgrounds, perspectives, and experiences makes us stronger, more innovative, and better equipped to meet the challenges of our ever-changing world.
Again, I need to emphasize that our commitment to serving Hispanics is not confined to a single month; it's a year-round dedication. Hispanic Heritage Month serves as a reminder of the enduring importance of fostering an environment where every individual, regardless of their background, feels valued, heard, and empowered. This is why Language Access is a necessity ALL THE TIME, not just during this month, Community Outreach matters, not just during September and October, but the rest of the year too.
WANNA GET INVOLVED? Please review the events section at the bottom of the newsletter, from our partners. who are hosting numerous events in commemoration and celebration of the countless ways Hispanic Americans have enriched our nation's history, culture, and economy.
GRACIAS for being an integral part of our journey and joining in to make 2023 a memorable celebration of our shared heritage and the diverse tapestry that makes us who we are.
Saludos,
Veronica Cool
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Get your Hispanic Toolkit and
Kickstart your Hispanic Engagement
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The Hispanic American population in the U.S. is complexly woven – a successful Hispanic engagement strategy goes far beyond just translations. It requires an intimate understanding of the demographic’s complexities.
While over half of the Hispanic population in the U.S. is of Mexican origin, 9.7% hail from Puerto Rico, 3.9% from Cuba, 3.9% from El Salvador, 3.4% from the Dominican Republic...and the list goes on. Each one of these groups is unique. Do you know the differences? Are you familiar with Hispanic demographics in your region? Do you know how to create culturally appropriate content that resonates with them?
That’s where we come in – not only are we Latinos ourselves but we also have 20+ years of experience working with Hispanics, and deep roots in the Latino community. We’ve created a unique Hispanic Engagement Toolkit that summarizes our decades of insights into actionable guidance for you to kickstart your Hispanic engagement strategy.
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Latina Empowerment Charla with
Gina Calva from Encuéntralo Aquí!
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In case you missed it, an enriching conversation, (in Spanish too!!) took place on September 7th, via Facebook, with two trailblazing powerhouses, Gina Calva from Encuéntralo Aquí and our own Veronica Cool from Cool.
These remarkable women teamed up to dive deep into the world of empowerment, personal growth, and addressing many challenges. They didn't just talk the talk; they walked the walk, sharing their own journeys, the ups, the downs, and the secrets to success.
What's more? They dropped pearls of wisdom, practical advice for women facing self-doubt, struggling with confidence, and the secret sauce for tackling challenges and finding balance in everyday life, both personally and professionally. It was a wisdom-packed, laughter-filled rollercoaster of insights.
If you missed the charla, don't fret! You can catch all the inspiration, laughter, and aha moments right here. While also practicing your español!
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Veronica: Your Go-To Speaker for
Hispanic Engagement
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Are you looking for an engaging and experienced speaker to address crucial topics related to community outreach, woman empowerment, Hispanic engagement, and diverse workforce development? Look no further!
Veronica is an exceptional speaker with over 20 years of corporate experience in the United States and a deep understanding of both Latino and mainstream cultures, providing strategic engagement solutions for government, nonprofits, and businesses in all industries, with a niche in Latino and diverse segments. And she’s pretty funny too…
Some popular topics include:
- Hispanic Engagement 101
- Driving Impact through Community Outreach
- Recruiting, Hiring & Developing the Latino Workforce
- The Untapped Opportunity: Latino Entrepreneurs
- Women Empowerment: Know Your Value
- Hispanic Engagement= DEIJ AND Business TOO!
Book her today to inspire and engage your audience, especially during Hispanic Heritage Month!
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Celebrating Hispanic Heritage Month:
Key Insights and Impactful Facts
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Looking to gain a deeper understanding of the large and complex Hispanic community in the United States? This article eloquently sheds light on the significance of Hispanic Heritage Month and provides valuable insights into our impact on culture, economics, and society at large.
From the historical background to the evolving workforce and entrepreneurial trends of today, get a comprehensive glimpse into the Hispanic segment's contributions and potential.
Explore the growing and untapped potential of the Latino market and learn why it's crucial to engage authentically with us (trust us, we know how!).
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Embracing Hispanic Heritage:
Beyond a Month, a Year-Round Strategy
for Business Success
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Hispanic Heritage Month isn't just a month—it's a year-round opportunity for businesses and organizations. This article discusses the significance of Hispanic Heritage Month and its profound implications for businesses in the United States.
With their growing population and significant spending power, it's time to make Hispanic outreach a part of your long-term strategy. With the Hispanic population steadily growing and their spending power on the rise, it's imperative to integrate Hispanic outreach into your long-term marketing strategy.
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Celebrating Our Latinidad:
A Year Later, Still Relevant
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As we begin Hispanic Heritage Month, we reflect on the colorful essence of our Latino community. A year ago, we had the privilege of engaging in a heartfelt conversation with our dear partners and friends, Chele González, Alex Núñez, Jenny Hernández, Gilberto Zelaya, and Pedro Palomino. In this candid video, we explored what makes Latinos unique, celebrating our heritage in English, Español, and Spanglish. Today, this conversation remains as relevant as ever, reminding us of the diversity, culture, and pride that define our Latinidad.
This video is a testament to our unwavering commitment to serving and celebrating our Latino community, not just during Hispanic Heritage Month but every day.
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Bridging Cultures: Reflecting on
Hispanic Heritage Month
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Revisit this insightful article that beautifully captures the essence of cultural appreciation and understanding. Written by an "honorary Latina," someone that is not Latina by birth, yet understands so much! The article sheds light on the importance of recognizing and embracing the rich diversity within our communities. This perspective offers a unique glimpse into the challenges and rewards of connecting with cultures beyond our own.
In a world where inclusion and understanding are paramount, this article serves as a poignant reminder of the bridges we can build between cultures and the value of appreciating the language, traditions, and experiences that make each community unique. Join us in reflecting on this timeless piece and the lessons it holds for us all.
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Upcoming Important Dates & Events | |
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Creative Alliance
Creative Alliance builds communities by bringing together artists and audiences from diverse backgrounds to experience spectacular arts and education programs and engage in the creative process. We provide support to area artists, promote Baltimore as a center for creative production, act as a positive force in our community, and advocate for cultural expression rooted in a sense of place.
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Latino Economic Development Center
The Latino Economic Development Center (LEDC) equips Latinos and other underserved communities with the skills and financial tools to create a better future for their families and communities. Participants in their programs learn how to build their long-term financial security by buying and staying in their homes, taking control of decisions affecting their apartment buildings, and starting or expanding their small businesses.
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Latin American Youth Center
The mission of the Latin American Youth Center is to empower a diverse population of youth to achieve a successful transition to adulthood through multi-cultural, comprehensive, and innovative programs that address youths’ social, academic, and career needs.
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Centro de Apoyo Familiar
A non-profit, HUD-approved comprehensive Housing Counseling Agency that provides free educational workshops as well as a full range of Housing Counseling services, including pre-purchase; foreclosure; non-delinquency post-purchase; and rental counseling. CAF serves annually over 15,000 low-income Latino and immigrant families.
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Yo Quiero Trabajo
YQT is a resource for Spanish-speaking individuals focused on workforce opportunities and development.
Become a member today! If you a nonprofit organization or government agency, please share your resources and events, free of charge, every Wednesday.
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