October 2022
Direct Selling Newsletter For Companies
3 Behaviors We Want From Our Reps

The average life of a direct selling or referral marketing representative with your company is short, unfortunately. Before it ends, we want to see two behaviors and after, we want to see one.

Why So Short?

By design, most direct selling and referral marketing opportunities are priced very affordably. We want to make it easy for anyone to join a company as a sales representative. One of the ways we can make it easy is to set the fee for becoming a representative as low as possible.

Whenever we spend little on an activity, our willingness to drop it is big. Conversely, when you spend a lot of money for something, you are less likely to walk away from it.

"Easy to join, easy to quit". In direct selling or referral marketing, both are true.

If you have an established direct selling or referral marketing company with annual sales of $50 million or more, you are likely to attract top leaders because you have a proven track record.

But what if you're new or your annual sales are less than $50 million? To attract top leaders, your track record isn't enough, so to attract them, you need to take other steps.
What is…

  • a map to get to your gold?
  • a bible for all direct selling and referral marketing companies?
  • a consultant in a book?
  • wisdom learned from more than 30 years working with more than 500 companies?

Our “Start Here” book is all of these and more.

If you are starting or growing a network marketing, referral marketing, direct selling, affiliate, or party plan company, you need insider knowledge to help you to create, launch and grow your business. Your goal is long-term success.

To be successful you need to know what to do and when, and you need to do many things well. That's why you need our book.

Compliance is never a favored topic. However, in the direct selling industry, it is a necessary one.

When the public is provided with a product that is intended to be distributed and may attract high visibility, there needs to be company ownership.
The Rules of Recognition

As a direct selling company or a referral marketing company, one of your primary goals should be to attract and retain your independent sales representatives.

Distributors and consultants are not employees who report to work each day with regular contact with their supervisors. They are independent contractors who are operating their own businesses. This means that all of what they do is truly up to them.
How Does Sylvina Consulting Help Companies?
At Sylvina Consulting, we are direct selling, referral marketing, and compensation plan experts. We design and improve compensation plans and mentor company owners and executives. We also teach companies and individuals what they need to do to be more successful.

Our mission is to provide owners, management teams, employees, and independent representatives of direct selling companies with information, wisdom, and solutions to increase the health, stability, and size of their businesses.

When you decide to get personal guidance from Sylvina Consulting, you will experience and benefit from our suggestions and recommendations gained from more than 30 years of experience working with more than 500 direct selling, referral marketing, network marketing, party plan, and social selling companies.

You are invited to experience the Sylvina difference. Our clients have given us great reviews.

I invite you to contact me to talk about your specific needs.

Sincerely,
Jay Leisner
President, Sylvina Consulting

Office: +1 503 244 8787
Cell: +1 503 784 7873
WhatsApp: + 1 503 784 7873
Skype: jay.leisner