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Next. (Please)
Last week we talked about the frequency of rebranding, so this week we will point out the fact that almost three years later, the company known as Exo is still instructing people how to pronounce their name in every press release.
Hybrigenics Services --> ATON
Not sure what was wrong with the original name but switching to ATON is kinda funny. It seems selecting that new name was ATON of wasted effort.
UnGoogleable
Encompass Technologies sounds like a decent enough biotech name. Not overdone and probably has some meaning behind it.
Only problem is the other company called Encompass Technologies who is working in beverage supply that dominates the Google search results.
Nothing like having a company name no one can find.
Well done!
Team Roast - Power Trip
Half the team members have last names, the other half are so famous, first names are apparently enough. After all, who among us does not think of the responsible doctor at Amrif when they hear the name 'Marleen'.
But that might not even be the weirdest thing going on here. Further down you'll see the board. As you may know, the board's function is to oversee the executives. However ,it's rare to see it spelled out in such blunt terms:
"...devoted to supporting our management team and controlling them"
Whatever Happened to Predictability?
Granata Bio is going absolutely crazy with their pipeline and decided to construct it backwards.
No, not a mirror image. But rather, the shortest arrow is the commercial product, while the longest is the one in RD. Dude, you can't do that!
Madness everywhere you look.
Altered State
Alter Pharma altered their name and landed on A.Forall.
That's bad. It looks like someone's first initial and last name. But did they not realize it also looks like the name of a bacteria?
C.difficile, E.coli, A.forall. They all make us sick to our stomachs.
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