Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives. |
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You're Invited: HMDL Live Lunch & Learn Wed Oct 18 (Virtual Option Available) |
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We're excited to extend an invitation to you for our upcoming HMDL Live event on Wednesday, October 18th. Join us from 10:30 a.m. - Noon at Alloy 26 (or virtually) for a panel presentation on the latest happenings in the media industry.
Topics Include:
- Replacing The 3rd party Cookie
- Privacy-Safe Use Of 1st Party Data
- The Evolving Video Landscape
- The Change In Search Marketing
- AI & NLP In marketing
For those joining us in person, lunch will be provided immediately following the panel presentation. Please be sure to RSVP here before EOD on Friday, October 13th! We can't wait to see you there.
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Spotify App On Roku Will Take Video Ads |
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Roku and Spotify are collaborating to bring video ads to Spotify's app on Roku in the U.S., Canada, and Mexico.
The DL: Roku and Spotify are collaborating to bring video ads to Spotify’s app on Roku. Spotify’s Video Takeover ad experience will soon include connected TV devices. This is Spotify’s first step in launching a CTV partner network. They will work with Roku to add more video ad products, such as video podcast ads, and expand how users interact with Spotify. The hope is for Spotify’s TV streaming video ads to reach both streamers on the platform and drive measurable campaign impact for brands.
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Meta Proposes Charging Monthly Fee For Ad-Free Instagram And Facebook In Europe |
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Meta is considering charging European users for versions of its Instagram and Facebook apps, which are currently free, to comply with European Union regulations.
The DL: To comply with the European Union’s new regulations on personalized ads, Meta is considering charging a monthly premium option for Facebook and Instagram users that would eliminate all ads. Allegedly, this will only be available for accounts in Europe. The price tag is comparable to other media outlets with premium subscription plans in Europe. Other social platforms like X have been criticized for offering premium plans in the US. Even so, we will likely see some variation of this from Meta in the US within the next few years.
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Is It Time For A Media-Buying Bill Of Rights? |
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As Americans, we sometimes take our rights for granted. But should U.S. planners, buyers, and their clients also have certain inalienable rights?
The DL: Moves in the industry have begun to draft an "Advertisers' Bill of Rights." The amendments proposed are fundamentally what all advertising buys should attain, whether it's a regular advertising buy or a cross-platform buy. However, transparency isn't a given when dealing with certain programmatic suppliers. All programmatic suppliers should take their services in this direction by always offering intel when spending a brand's money.
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LinkedIn Begins Testing Fully Automated Accelerate Ad Campaigns |
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LinkedIn continues to lean into AI, this time within its ad creation tools, with a new element called Accelerate, which will essentially automate the entire campaign creation process.
The DL: LinkedIn's new feature, Accelerate, leverages AI to provide a quick and automated solution for B2B advertising campaigns. Users input a product URL, and the AI analyzes it, along with your company's LinkedIn Page and past ads, to recommend a campaign. This includes creatives, audience targeting, bid adjustments, and budget allocation. The goal is to make LinkedIn advertising more hands-off and efficient. While some may have reservations about automation, LinkedIn reports significant improvements in cost-per-conversion and cost-per-lead with AI-powered features. Accelerate has the potential to save time and money in campaign setup, making it worth trying out!
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October is the month when nature showcases the breathtaking spectacle of fall foliage. As the temperatures drop, leaves turn into brilliant shades of red, orange, and gold, painting the landscape with a captivating vibrancy. It's time to venture outdoors and enjoy it while it lasts! |
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We are always up for a chat on our favorite topic: media! So, if you would like to brainstorm on how to navigate the ever-changing media landscape, we'd be happy to connect. |
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412) 741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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