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April 14, 2025

Hoo, boy! Do I have goodies for you this week!!


The annual NAB Show ran last week and I recorded 60 interviews with leading companies and thought leaders in production and post. I have four ready for you today, and plan to add 5-6 more each day until I get them done. To set the tone, I asked Mike Cavanagh, CEO of Key Code Media, for his thoughts on our industry. His comments are my lead story.


Link: Mike Cavanagh, Key Code Media, at the 2025 NAB Show-Las Vegas


This webpage lists everyone I interviewed. As I finish each edit, it will be posted here. Please bookmark this page to make new interviews easier to find.


Link: Larry Jordan’s Interviews at the 2025 NAB Show-Las Vegas


NOTE: I upgraded to macOS 15.4 over the weekend. So far, no problems.


IN THE NEWS


It's "NAB Week" - there's just too much. Here are three key interviews.


Blackmagic Design announced 36 new products. Here is Dan May, President, Blackmagic Design Americas, with highlights.


Link: Blackmagic Design at the 2025 NAB Show-Las Vegas


Adobe announced new AI features in Premiere Pro and After Effects. Here is Kylee Pena, Senior Product Marketing Manager for Professional Editorial, Adobe Systems, with highlights.


Link: Adobe at the 2025 NAB Show-Las Vegas


Axle AI sponsored our coverage and also announced a series of new products and features, especially for Mac users. Here is Sam Bogoch, CEO, Axle AI, with the details.


Link: Axle AI at the 2025 NAB Show-Las Vegas


December 2024

Last week, I wrote about the gear we would use for our interviews. I'm delighted to report it all worked great.


Link: Here’s the Gear We Used to Shoot Interviews at the 2025 NAB Show


This week, I have a behind-the-scenes look at our setup and workflow to record our interviews and how it worked.


Link: How We Recorded Our Interviews at the 2025 NAB Show


I've decided, for a number of reasons, to edit my NAB interviews using DaVinci Resolve. Why? First, to get more experience with it. Second, to take advantage of key features like speech-to-text, along with the integrated Color and Fairlight pages. When I was at NAB, I sat down with several Resolve experts to learn more and discovered several time-saving features that I want to share with you.


Link: Three Audio Secrets To Improve Your Audio in DaVinci Resolve


Link: Add a Burned-In Watermark to DaVinci Resolve Projects


The annual NAB Show is an opportunity to meet friends, learn new things, and get a sense for the future. While both attendance and exhibitors were significantly down this year, there was still much to learn. 


IN CLOSING


AI is inescapable. However, it is also metastasizing in unexpected ways. While generative AI gets the headlines, most developers are using AI to create tools to speed difficult tasks, such as finding media in Premiere, or searching video using text descriptions like Axle AI, or processing AI tasks locally, like Blackmagic Design. There's a growing trend away from storing media on the cloud and moving it into a combination of local and cloud storage - called "hybrid" storage - to save money, improve privacy and security, and avoid having your media scraped by the big AI companies.


There is increased realization that AI needs guardrails: protections for copyrighted works, protections for jobs, protections on how LLMs are trained. However, there is also a large gap between realizing the need and finding an answer for it.


Business is down everywhere, except where it isn't. Traditional media is struggling, social media is exploding; but the business models on making money are shifting. Tariffs and politics are making everything far muddier than usual. And no one I talked with at any hardware company has a clue how these tariffs will play out.


Tools are becoming easier to use, but, as Kylee Pena of Adobe said: "Tools are becoming easier, but not easy. Adobe realizes there is still a need for craft skills." The NAB Show, this year, felt like a living version of the Charles Dicken's quote: "It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness..."


Yup. That pretty much says it all.


Until next Monday, stay hopeful, stay healthy and edit well.

TUTORIALS & REVIEWS

» How We Recorded Our Interviews at the 2025 NAB Show (Tutorial)

   » A look behind-the-scenes at what we did and how it worked.


» Thinking about the future of media (Larry Interview)

   » Commentary from Mike Cavanagh, CEO, Key Code Media


» 36 New Products from Blackmagic Design (Larry Interview)

   » A look at BMD's latest products, including the role of AI in creative software.


» New Features in Adobe Premiere Pro & After Effects (Larry interview)

  » How Premiere helps editors do more in less time.


» AI-Assisted Media Asset Management (Larry interview)

   » The shift from storing media in the cloud to on-premises for safety & privacy.


» Three Audio Secrets To Improve Your Audio in DaVinci Resolve (Tutorial)

   » These hidden tips made a big difference in the sound of my projects.


» Add a Burned-In Watermark to DaVinci Resolve Projects (Tutorial)

   » The secret is "data burn-in." Here's how it works.


» Larry's Complete List of 2025 NAB Show Interviews (Index)

   » Here's who we interviewed. Links turn red when the interview is posted.

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