In 2024, SEO focus will likely shift from merely ranking a website on search engines to establishing a broad online presence. This holistic approach means a business's visibility and reputation across various digital platforms will become crucial for SEO success.

SEO is still one of the smartest investments for boosting your brand's visibility and attracting new business online. While some critics think SEO is too expensive and time-consuming, 80% of CEOs still say they will maintain or even increase their SEO budget this year.

Top Trends for SEO in 2024

1. Understand SGE (Search Generative Experience) Picture Google evolving into a more conversational assistant, understanding and responding to your queries in a more human-like manner. 

2. Zero-click searches are on the rise. This means more searches where a user doesn’t click on any of the displayed results. Local businesses or services - Google often provides the necessary information (such as location, contact details, or business hours) directly in the SERP (Search Engine Results Page) or right column map.

3. Answer Engine Optimization (AEO) - AEO is the process of optimizing content for so-called answer engines. FAQs are the best method for this strategy.

4. Focus on Topical Authority - Demonstrating clear expertise on a particular topic. Google is progressively prioritizing content demonstrating authority.

5. Understand Backlinks - SEMRUSH’s Backlink Analytics and Backlink Audit tools enable you to analyze your backlink profile, ensuring you gain quality backlinks that validate your topical authority. 

6. Refreshing Existing Content

7. Understand User Search Intent - Search intent has always been a pivotal component in SEO strategy, ensuring that content aligns with the needs and desires of the user. Users increasingly engage with search engines more conversationally, often seeking instant answers and using voice search capabilities.