From Company to Institution

Hello Ryder,

The new year is a milestone to set goals and reframe priorities. As I thought over the holidays about the work we do at Tripepi Smith and the amazing team we have assembled, I turned my attention specifically to the “big picture” of local government. Tripepi Smith can now claim 180+ local government clients and that we are the largest local government-focused public affairs team in California. So my goal for 2023 is to take Tripepi Smith from a vendor/partner/contractor for local government to an institution of local government.


What is an institution of local government? It is an organization with a solid history and a statewide audience. The organization is focused on the next decade (not the next month) and views local government as fundamental to quality of life. Institutions of local government believe in being engaged - they sponsor and attend conferences and events and they offer thought leadership and guidance along the way. Central to this viewpoint is a focus on observing local governments' challenges, and then investing in solutions that benefit local government. West Coast Arborists, the League of California Cities, the Institute for Local Government, HdL Companies and the California Joint Powers Insurance Authority are all institutions of local government. 


I recognize that it takes some serious ego to try and put Tripepi Smith on par with such established names, but why not aim for the stars? You just might hit the moon.


In recent years, Tripepi Smith has made progress toward becoming an institution. Our PublicCEO publication is now the largest local government publication in California. Through the 2020 Census period, we had the chance to work with more cities than any other firm on the outreach associated with the redistricting process. And, in 2022, we had over 90 conference registrations across 26 conferences where Tripepi Smith showed up to sponsor, present or simply attend.


In 2023, we will sustain these efforts and launch a few initiatives that are focused on the basics of helping local government staff execute their jobs with more information, resources and speed. We will also hire about 15 or so people - primarily 2023 college graduates - to join the firm and enter the local government world - adding to the cohort of talent that represents the next generation of local government leaders.


Knowing if you have hit institutional status is hard to gauge, but I have one odd threshold. When recently talking to a group about West Coast Arborists - who work in over 300 cities in California - I noted, “If you are not working with West Coast Arborists, it is just weird.” I am hoping that sentiment will apply to Tripepi Smith by the end of 2023.


Let’s go get ‘em,

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Insights

Social Media News to Know: January 2023

The January roundup covers:


  • Twitter's update to the 'Bookmark' functionality
  • Meta's change to their terminology for accounts reached within an ad campaign
  • LinkedIn's plan to simplify how users find newsletters
  • YouTube's new analytics for YouTube Shorts


Get the details.

Google Alerts vs. Meltwater: What's the better media monitoring tool?

When we are in need of information, we commonly start with a Google search. However, the web is a big place and by only using Google you could miss valuable information. By adding the use of Meltwater, you can automate and elevate your media monitoring.



Learn more about Meltwater.

News

Kendall Lowery Joins Team Tripepi Smith

Kendall Lowery is a capable analyst and communicator with a wide range of skills, including content strategy, writing, website management and more. She holds a bachelor’s degree in Economics and Writing & Rhetoric from Scripps College.


Get to know Kendall.

Sophia Silane Joins Team Tripepi Smith

As a highly creative and people-oriented individual, Sophia has grown a versatile set of skills including social media coordination, design, content creation and more. Sophia eanred her degrees in Studio Art and Art History at Pitzer College.


Meet Sophia.

Client Highlight: Climatec

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Climatec is a leading provider of turnkey implementation and funding solutions for public agencies looking to remedy aging infrastructure.


Tripepi Smith assists Climatec with micro-websites, video production, managing sponsorships and business development.


Learn more about #TripepiSmithVIP, Climatec.

Service Spotlight: Organics Recycling Communications Services

Cities throughout the State of California must now require residents to make changes to long-standing habits around how they dispose of food scraps and other types of organic waste.


Change is hard, but Tripepi Smith can help communicate clear and actionable information.


Get ahead.

Talent On Tap

A talented graphic designer and visual communicator, Sophie Doane brings experience in print, digital and social media design. She has a degree in Economics and Fine Arts with a concentration in Digital Art, which has given her the ability to help clients convey their mission to customers and communities.


Sophie works on a variety of creative projects for Tripepi Smith clients.

Meet Our Whole Team
Tripepi Smith provides marketing, technology and public affairs solutions for private companies and public agencies. Whether you're redoing your website, driving an email campaign or shooting a video, Tripepi Smith can help.
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Meet Tripepi Smith
Watch our company culture and #TeamTS interview series called 'Meet Tripepi Smith' to learn about the people, culture and values that drive our firm.

Our 'Meet Tripepi Smith' video series shows you what goes on behind the screen at one of California's leading marketing-technology-public affairs firms.

Civic Business Journal
Civic Business Journal reports on the people, companies and solutions that make local government in California more effective.


Looking for photos from your favorite events? Try the CBJ Photo Gallery.

Richards, Watson & Gershon Continues Support of CCMF as 2022-23 Corporate Benefactor Sponsor


RPLG to Present at 2023 CalCities New Mayors and Council Members Academy



Regional Government Services Renews Support of CCMF as a 2022-23 Corporate Benefactor Sponsor


California JPIA Recognizes Agoura Hills’ 40th Anniversary


Public Financial Management Renews Support of CCMF

Tripepi Smith & Associates, Inc. 
PO Box 52152, Irvine, California 92619 
Toll Free: 844.TSCOMM1