Message from our CEO, Veronica Cool

Hispanic Heritage Month 2022 is almost here! As Hispanic Engagement specialists, this is a particularly momentous time of year for us here at Cool. It provides us with the opportunity to pause and celebrate the rich culture and strong community that we work with and advocate for all year round. While we strive each and every day to serve and celebrate Latinos in the U.S., this unique time draws the attention of many who aren’t in touch with the Latino community on a daily basis. We embrace this chance to showcase our vibrant heritage, tremendous contributions, and Latino pride.


This year’s HHM theme is “Unidos: Inclusivity for a Stronger Nation.” This theme highlights the colorful, complex cultural diversity that characterizes the Hispanic American population. As a group, we hail from over 30 countries, speak many languages, celebrate different traditions, and have a wide variety of backgrounds. And yet, we are all connected by a shared set of experiences, values, history, and context that unite us as Latinos. This is an important time to reflect on what brings us together. We are resilient, innovative, driven, and entrepreneurial individuals that form tight-knit and supportive communities wherever we may land.


Latino contributions to the U.S. culture and economy are bountiful. For generations, we have helped shape the fabric of the American identity. While it would be impossible to recount every single Hispanic American contribution, we would like to feature a few significant and impactful Latino achievements from the past year. From progress in political leadership to cultural contributions, we hope you will take a moment to celebrate these milestones with us, which we will be sharing on our social media platforms throughout the month!


Saludos, 

Veronica Cool

Are You Ready for Hispanic Heritage Month?

Introducing The Hispanic Engagement Toolkit!

Did you know that Hispanics represent 18.7% of the U.S. population? The largest ethnic minority in our country, accounting for over half of the nation's population growth over the last decade? This is a powerful force driving the U.S. economy, with impressively high rates of entrepreneurship, increasing buying power, and growing wealth. Also, Latinos are projected to account for 78% of net new workers over the next decade.
Click Here to Get Your Hispanic Engagement Toolkit Today!

If Latino employees don’t already represent a significant portion of your team, they will soon. One of the most important ways to welcome this change is by fostering a healthy, respectful, and inclusive work environment for both customers and employees, which is paramount to increasing workplace retention and satisfaction. From intentional communication and mindful respect of cultural norms to team-building activities and engagement, there are many ways to do this.


Do you have a plan for engaging your Hispanic employees and customers during Hispanic Heritage Month? If not, don’t fret – our Hispanic Engagement Toolkit is the resource for you. At Cool, we have 20+ years of experience engaging with Hispanics, and deep roots in the Latino community. Now we have poured our decades of knowledge and understanding into this resource! If you are unsure of how to approach Hispanic Heritage Month, the Hispanic Engagement Toolkit is a great place to start. It is a goldmine of creative ideas about how to engage your team and clients in a respectful and resonant manner during this commemorative month. What’s more, with unique insight into the Latino labor and consumer market, it will serve you far beyond HHM. It is chalk-full of actionable guidance for you to develop a year-round Hispanic engagement strategy.

SUCCESS: Getting out the

Latino Vote in Maryland

In partnership with the Maryland State Board of Elections, Cool launched a nine-week Hispanic outreach campaign to inform, promote, and motivate eligible members of the Hispanic community to vote in the Maryland 2022 Primary Election. Through community outreach, traditional media, special events, and grassroots efforts, our extensive campaign yielded nearly three million impressions across the State of Maryland! We are proud to support the movement for Latinos to exercise their right to vote, and we’re already looking ahead to November’s primary elections!  


A big thank you to our partners in this effort, including...read more

Elevate Your Hispanic Heritage Month Celebration!

Want to expand your organization’s celebration of Hispanic Heritage Month this year? Great news, you can! Beyond the resources available in our Hispanic Engagement Toolkit, Cool also provides both in-person and virtual presentations! We strive to build bridges in order to close the gap between Latinos and Mainstream America and ultimately drive success. By effectively learning about each other’s culture, heritage, and traditions, we increase engagement, productivity, and satisfaction.
Book Cool for Your Organization!

Hispanics: The Powerhouse

of the U.S. Labor Force

The Hispanic population has represented an increasingly important segment of the U.S. economy over the last decade. Latino entrepreneurs accounted for nearly 80% of all net new businesses created, generating $460 billion in annual revenue, and employing 2.9 million workers. Despite being disproportionately impacted by the pandemic and the ensuing economic contraction, Hispanic workers have led economic recovery and are expected to account for more than 30% of the U.S. labor force by 2060.


While Latino wealth grew by an average of around 7% annually from 2000 to 2020, more than twice the rate of non-Latino White wealth, there is still significant inequity to overcome: Latino Americans make just 73 cents for every dollar earned by White Americans. In a scenario of parity, wages for Latino workers could be more than 35% higher and an additional 1.1 million Latinos could join the middle class. Taking action to close the Hispanic leadership gap is about unlocking the performance potential of a central and growing segment of the workforce. Doing so will propel the American workforce and in turn the economy, today and tomorrow... read more here.

Important Dates & Events

Resources

Maryland Department of Housing and Community Development: Maryland Homeowner Assistance Fund


Due to the COVID-19 pandemic, many homeowners experienced and continue to experience financial difficulties paying their mortgages or other home-related expenses. To provide financial relief to those affected by the loss of income or increased cost of living, the American Rescue Plan Act established the Homeowner Assistance Fund, or HAF. The Maryland Department of Housing and Community Development will distribute the funds among homeowners in need of assistance. In addition, the Department provides tools to homeowners to mitigate losses, financing to help with mortgages and other housing costs, counseling and legal services.
Apply for Assistance

SUMA Wealth 


SUMA Wealth is the leading financial technology company devoted to increasing prosperity, opportunity, and financial inclusion for young, U.S. Latinos. Through a holistic approach of digital media, fin-tech, and virtual experiences, SUMA spices up dry and complex topics such as investment, debt management, and creating and sustaining wealth. By creating culturally relevant content and providing financial tools, they are demystifying and reimagining financial inclusion to help the Latino community both overcome current financial challenges and create a more prosperous future.

Centro Sol


Centro Sol promotes equity in health and opportunity for Latinos by advancing clinical innovations, diversity in research, education access and exposure, and advocacy in active partnership with the Johns Hopkins Institutions and our Latino neighbors. 

The United States Hispanic Chamber of Commerce


USHCC actively promotes the economic growth, development, and interests of more than 4.7 million Hispanic-owned businesses, that combined, contribute over $800 billion to the American economy every year. It advocates on behalf of its network of more than 250 local chambers and business associations nationwide, and also partners with more than 260 major American corporations. 

League of United Latin American Citizens


LULAC is the largest and oldest Hispanic organization in the United States. LULAC advances the economic condition, educational attainment, political influence, housing, health and civil rights of Hispanic Americans through community-based programs operating at more than 1,000 LULAC councils nationwide. The organization involves and serves all Hispanic nationality groups.

Yo Quiero Trabajo FB Group


YQT is a resource for Spanish-speaking individuals focused on workforce opportunities and development. Become a member today!
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