MFA Longevity Market Report
News and insights from thought leaders in the longevity economy
September 2022
Dear Friends and Colleagues,

With fall upon us, I'm feeling a sense of optimism. It’s wonderful to have the opportunity to see our clients and colleagues at many conferences – LeadingAge, Optimize, Zeigler LinkAge, and Argentum. And we’ve had the chance to collect market intelligence through sessions, news, reports, and more – such as the new social determinant of health measures that will impact hospital payments from the Remington Report.

We are also dedicating time to keeping up with all of the exciting business and policy news – whether it’s the new Inflation Reduction Act that will help reduce drug prices, our friends at Ageless Innovation releasing the Walker Squawker next week, or the What’s Next Venture Summit winner Neursantys getting new investments and collaborations.

There are so many exciting new developments and we are looking forward to sharing them with you (virtually or in-person) on December 7-8 for our What’s Next Longevity Innovation Summit!

Warmly,
Mary
Table of Contents:
  • MFA Events
  • What's Next Longevity Innovation Summit Dec 7-8
  • MFA Podcasts
  • Bringing Memories Back to Life
  • Ready to Reboot Your Age?
  • Funding News
  • Events and Opportunities
  • Corporate Updates
  • Books, News, and Reports
MFA Events
What's Next Longevity Innovation Summit, December 7-8 & 13

Taking place at the National Press Club in Washington, D.C., the 2022 What’s Next Longevity Innovation Summit will be a hybrid event comprising two days of speaker panels, keynotes and networking, plus a day of virtual sessions the following week. The full agenda will be posted on the summit website soon!
MFA Podcasts
What’s Next Living Longer Better Smarter
Episode 36: Bringing Memories Back to Life – How can photographs help with memory and cognitive issues? And how can technology open the doors to museums and art for all, regardless of age and mobility? Episode 36 of What’s Next Living Longer Better Smarter explores those innovations and issues! The creators of Memory Station and MoVA (Museum of Virtual Art) join co-hosts Mary Furlong and Fred Fishkin.
Episode 37: Ready to Reboot Your Age? – Can 90 be the new 40? With a new Reboot Your Age app and a book titled The Great Age Reboot, Dr. Michael Roizen from the Cleveland Clinic along with Corey Bridges, a veteran Silicon Valley entrepreneur, are saying yes. They join Mary Furlong and Fred Fishkin for episode 37 of What’s Next Living Longer Better Smarter.
Funding News
  • CVS Pharmacy acquired Signify Health, which focuses on delivering in-home care (particularly for Medicare patients), for $8 billion.
  • Avamere Living Community-Based Care is spinning off its independent living, assisted living and memory care communities into a new company called Arete Living.
  • Walgreens finalized its majority stake acquisition of CareCentrix, a home-based care coordination platform, at $330 million for 55% ownership. 
  • Fair Square Medicare raised $15 million in Series A funding led by Define Ventures to expand its offerings that help older adults navigate Medicare coverage options. 
  • Digital Diagnostics (formerly IDx) raised $75 million in Series B funding led by KKR to expand its AI-powered diagnostics, including for diabetic retinopathy.
  • MedMinder raised $35 million to support older adults to better manage their medications and age at home.
Events and Opportunities
Corporate Updates
Family Caregivers Struggle to Balance the Personal and Professional

“The dedicated folks who do both [working and caregiving] should have as much support as possible. No one should be forced to choose one over the other,” shares Nancy LeaMond, AARP’s Chief Advocacy & Engagement Officer. Millions of working family caregivers are increasingly returning to the workplace, adding to the complexity of caring for a loved one while maintaining their professional obligations. As a result, 75% of working family caregivers worry about managing their responsibilities when they return to the office. Nancy LeaMond shares some tips to help ease the stress of our nation’s working family caregivers in her latest blog. 
GetSetUp Celebrates National Employ Older Workers Week

GetSetUp continues to actively seek GetSetUp instructors to teach their peers. Plus, for National Employ Older Workers Week, GetSetUp invited employers who are seeking to practice more age-inclusive hiring to speak about their job opportunities to older job seekers. The company is excited to feature the work it is doing in its Working over 55 Showcase – highlighting its SCSEP upskilling and reskilling classes with Easterseals and the success of three participants - Beverly, Nazareth, and Vernon.
Don't Let Your Memories Fade

Vivid-Pix is excited to share that it launched its Don’t Let Your Memories Fade expanded portfolio of products, services, and education to help individuals, caregivers, and organizations. The portfolio includes resources for downsizing, scanning, improving, storytelling, multigenerational interaction, and sharing memories. Learn more.
myFloc Officially Launches

myFloc has officially launched with pilot users, is in discussions with channel partners, and is seeking new pilot partnerships. myFloc also participated in the AARP Innovation Labs Accelerator and is now part of the AgeTech Collaborative. The company will be at the HLTH conference in November as an AARP Innovation Labs portfolio company and has been invited to present at Venture Tech and Venture Atlanta.
Life Plan Community Residency Ticks Up

Zeigler’s partner at National Investment Center for Seniors Housing & Care (NIC) found that residency rates in life plan communities are starting to tick up (to 86% in Q2, compared to a low of 84.2% a year prior). But occupancy is still over five points below pre-pandemic levels (of 91.5%). This and many other topics were discussed at Zeigler’s 25th Annual Ziegler Senior Living Finance + Strategy Conference, held earlier this month.
Artifcts Announces New Series

Artifcts announced a free nine-part series Evenings with Artifcts this fall. Speakers will chat about travel, estate planning, silver, photo and document care, and the art of storytelling before the series wraps up with a surprise guest chef just before Thanksgiving! Sign up for the Artifcts newsletter to receive RSVP details each week.
Maude's Ventures Selects TapRoot Interventions & Solutions

Maude’s Ventures, which provides seed funding for in innovations in dementia care, selected TapRoot Interventions & Solutions, creators of Ella℠, for its digital solution for dementia caregiving.
WalkingPad Featured on Techstination

Techstination's Fred Fishkin interviewed Walkingpad’s President Mike Dolder, CEO Tim Hu, and founder Albert Jiang about the convenience of the product, about its product and its entry into the US market.
Centaur Robotics to Collaborate With ExtraCare Charitable Trust

Mobility pioneers, Centaur Robotics, will collaborate with the ExtraCare Charitable Trust, a leading provider of senior living communities, to put the Centaur through its paces in the trust's futuristic innovation center.
Books, News, and Reports

  • A new study published in the Journal of the American Medical Association found that Medicare claims for remote patient monitoring increased by 555% between February 2020 and September 2021. 
  • A study of older women found that physical activity may play a larger role than genes in determining how long they live. 
  • Older adults are changing how we view work and retirement, according to Forbes.
  • New research finds that more than 11 million Americans ages 75 and up will be unable to afford long-term services and supports but won’t quality for Medicaid coverage by 2033.
  • According to the New York Times, family caregivers experience a number of “quiet costs” – including turning down job promotions, missing work, losing their job, and more.
  • A New Botco.ai Survey finds AI chat a boon for mental health services.
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