Welcome Summerset Marine Construction to the Whitewater University Innovation Center! Summerset Marine Construction has been providing a full range of lakefront services to its customers in Southeastern Wisconsin since 1990. As the largest pier and lift dealer in Wisconsin, Summerset has grown over the years along with its customers’ needs. Servicing hundreds of clients from Madison to Milwaukee, Summerset Marine provides the highest level of expertise to design, install and support any pier and boat lift system.

iButtonLink's ExactLog™ is a durable, simple-to-use temperature and humidity data logger, perfect for cold chain monitoring, environmental research, and more. The logger was used to monitor experiments on the International Space Station (ISS). 

RoofMarketplace recently made headlines for completing a $5 million Series A funding round. Based in Whitewater, the revenue-generating startup is no stranger to successful funding rounds. It raised a $1.1 million seed funding round in 2021. The next challenge the company plans to tackle is scaled growth.

Wisconsin-based startups have excelled at battery technology innovation in recent years, revolutionizing the way we power our electronics, vehicles and more and making the state a trailblazer in the industry. Blue Line Battery, Inc. manufacturers lithium-ion batteries specifically for forklifts. Some industrial customers have saved between $1,500 and $3,500 a month by using Blue Line batteries in their forklifts.

The Innovatrium is launching Cohort 8 for Project Mercury working with Air University. The mission of Project Mercury is to instill innovation culture, competency, and community within the Air and Space Forces in order to outpace any and all peer competitors. 

Do you know of a University of Wisconsin-Whitewater undergraduate or graduate student who has a business idea with a sustainable competitive advantage? Launch Pad focuses on scalable, growth-oriented startup businesses and is accepting applications.

Applications are being accepted now from young companies that want to tell their stories to investors at our annual Wisconsin Early Stage Symposium, planned for an in-person format Nov. 9-10 at Madison’s Monona Terrace Community and Convention Center.

The 2022 format includes two pitch opportunities – the Tech Council Investor Networks track (five-minute presentations) and the 90-second Elevator Pitch Olympics – as well as “Investor Intros,” which will allow pre-selected companies brief, one-on-one meetings with targeted angel and venture investors. The deadline to apply is 5 p.m. Friday, Oct. 7.

From Nice Logo to Strong Brand

With greater brand awareness and recognition, it is easier to attract more customers and it is possible to set higher prices. How can we create a credible and authentic brand for our entrepreneurial company?

Advisory Board or Red Wine Club

As an entrepreneur, it is important to have a close group of professionals who can help support your business development and provide expertise from the outside. Why should you establish a board?