New business development throughout the commercial equipment finance and leasing industry depends upon professional originators being self-motivated and determined to succeed. Top originators don't depend upon others to schedule their appointments, provide a new prospecting list, or to devise new marketing campaigns. Self-motivated originators accept the resources and products that are available. They acknowledge market conditions. They work every day to use the tools and products they have to solicit vendors, end-users, and other stakeholders to fund more transactions.

Top originators don't create excuses; they spend their time and energy finding and funding transactions which align with their current capabilities. As Larry S. often claimed, "Any average salesperson can find a deal. But it takes a real professional who is self-motivated to find opportunities that can be approved, won, and funded. Results create top originators."

Top originators will thrive in 2023, because they are leaders rather than followers. They create their own success. They have the expertise to evaluate current market conditions, to fully understand their current capabilities, and to pursue the highest quality relationships and transactions which align with both the market and their capabilities.

Wheeler Business Consulting is working with individual originators and sales teams throughout the industry to ensure that they are well positioned in the market, capturing their fair share of business, and outperforming the competition. To schedule a one-on-one meeting contact Scott Wheeler at: scott@wheelerbusinessconsulting.com

Survive - Thrive - Lead

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Phone: 410-877-0428 

email: scott@wheelerbusinessconsulting.com