The new year will bring a new and improved look for both CFA Society Mississippi and CFA Institute's Global Network of Societies (reference the preview to the lefthand side). These new brand elements will be introduced in phases during which time the previous brand and new brand identity will be in the market at the same time. The final language surrounding the branding will focus on the concept of “empowering professionals to amplify the impact of investing."
The new approach seeks to introduce a more nimble “branded house” architecture leading with the CFA Institute parent brand while organizing the value proposition and offerings into four primary, go-to-market capabilities: certify, learn, network, and insights.
New Logo: Designed to demonstrate the confidence and stature of the market position and business vision, the visual execution of our new logo will feature a simpler, bolder, and more modern look with the familiar but refreshed pinwheel.
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