What's Inside

  1. Company News: AireSpring Obtains Expert Level Certification in Fortinet's ENGAGE Partner Program
  2. Product News: AireSpring Offers Fortinet SASE SD-Branch Solution
  3. Q4 Incentives: Get What You Really Want; 10X MRC MS Teams Direct Routing Promo
  4. Monthly Partner Training: Expand your Connectivity Offerings in Canada with BCE Global and AireSpring, Tues., November 28, 2023
  5. Coming Events
  6. SD-WAN & SASE Virtual Boot Camp: Thurs., November 16, 2023
  7. Partner Spotlight: Todd Pershing, President, Apex Telecom, Franklin, IN
  8. Meet the AireSpring Team: Ken Bisnoff, SVP of Customer Success

AireSpring Obtains Expert Level Certification in Fortinet's ENGAGE Partner Program

We are excited to announce that AireSpring has achieved certification as an Expert-level partner within Fortinet’s Engage Partner Program. This accomplishment demonstrates our deep commitment to providing our partners and customers with the expertise and resources required to fully implement and manage the Fortinet Security Fabric portfolio by obtaining the certifications necessary to act as trusted advisors and Fortinet experts.

“Achieving Fortinet Expert status is the culmination of a long partnership between AireSpring and Fortinet, which accelerates our ability to deliver the industry-leading Fortinet product portfolio of networking and security solutions to our multi-location enterprise customers,” said Avi Lonstein, CEO at AireSpring. “This accomplishment reflects our team’s expertise and provides us with additional levels of Fortinet sales and engineering support so we can expertly serve our customers’ needs and challenges with the highest-quality managed services and personalized support.”

“It is with great pleasure that Fortinet designates AireSpring as a Fortinet Expert Level Partner as part of our Engage Partner Program,” said Ken McCray, Fortinet Vice President of Channel Sales, US. “This achievement speaks to the dedication, commitment, and desire of the AireSpring team to obtain the highest level of certification currently available in the Fortinet Engage Partner Program.”

Click here for more information.

AireSpring Offers Fortinet SASE SD-Branch Solution

We are excited to announce that AireSpring now offers Fortinet’s Managed SASE SD-Branch solution comprised of FortiGate Next Generation Firewall (NGFW) with SD-WAN, FortiAP Secure Wi-Fi Access Points, and FortiSwitch Secure Ethernet Switches.

The complete solution now includes fully integrated and Managed Wi-Fi access points and switches for users and infrastructure accessing the internet and cloud applications—a necessity in today’s business environment. With built-in security, intelligent application visibility and control, and streamlined compliance, Managed Fortinet SASE SD-Branch protects networks against threats while ensuring productivity and simplified network management. The solution helps solve local connectivity challenges and Wi-Fi interference and congestion issues--all managed under a single pane of glass, thus reducing the strain on IT teams.

“We’re thrilled to introduce Fortinet’s Managed Wi-Fi Access Point and Switch solution to our partners and their customers,” stated AireSpring CEO Avi Lonstein. “This industry-leading product is indispensable in today’s Wi-Fi-reliant environment and, along with our personalized customer service, speaks to AireSpring’s commitment to delivering crucial, customized solutions to enterprises with unique business needs.”

Click here for more information.

Get What You Really Want Q4 Promo!

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Earn 10X MRC with Microsoft Teams Direct Routing from AireSpring!

Isn’t it time you gave yourself a luxurious gift for all your hard work? AireSpring can help you get what you really want this year. All partners who bring in $25,000 or more of MRC business to AireSpring during Q4 2023 will receive their choice of $2,500 gift certificate to Tiffany's or the PGA Tour SuperStore. The promotion is valid through December 31, 2023.

AireSpring has also extended the 10X MRC spiff on its Microsoft Teams Direct Routing solution through December 31, 2023. Microsoft Teams Direct Routing from AireSpring enables users to make and receive calls in Microsoft Teams using the AireSpring voice network and offers features not available in Microsoft calling plans.

As always, AireSpring is committed to helping you win new clients, retain customers, and close more business ahead of the competition. And we pledge to support you and your clients like no other supplier in the channel.

Our channel partners benefit from some of the highest evergreen commissions, spiffs, and bonuses in the industry. In fact, AireSpring is one of the only suppliers to offer spiffs on renewals:

  • 10X MRC on MS Teams Direct Routing
  • Up to 6X MRC on Voice/Cloud Services
  • 2X Spiff on Wireless WAN
  • 2X MRC on POTS Replacement
  • 1X MRC on SD-WAN and Global SD-WAN Services
  • 1X on Managed Security
  • 1.5X MRC on Connectivity Services & MPLS
  • $1,600 Cash Bonus on Toll-Free Services
  • $800 Cash Bonus on Long-Distance Services
  • Earn even more with 5% EXTRA Bonus Residual Commission on AireSpring Network & SIP LD (wholesale accounts do not qualify).

AireSpring’s Channel Managers and Solutions Engineering Team are committed to providing you with expert guidance and concierge service so you can easily deliver the best products to your customers and gain a competitive edge. AireSpring has always been 100% channel and has everything you need to provide the best customer service to your clients:

Ready to get what you really want? Contact your AireSpring Channel Manager for details.

Join us for an informative discussion between key executives from AireSpring and BCE Global — USA, a Bell Canada company, on how US channel partners can leverage opportunities in Canada.

With over 59,000 US-based companies extending their operations to Canada and many more on their way, the country is full of profitable opportunities, especially for Technology Solutions Advisors. Canada’s trade dependency with the US attracts some of the world’s largest brands, with operations spanning both markets.

During this webinar, our presenters will take you through the path to market entry in Canada and demonstrate how US channel partners can capitalize on international opportunities to expand their client base and drive more revenue.

Achieve a better understanding of the options available for securing network route diversity and resiliency, as well as how to leverage the data center corridor to foster seamless connections between US providers and Canadian businesses from coast to coast.

  • Expand your knowledge and learn how to surface opportunities as we provide an overview of Canada’s top ten industries.
  • Hear how to benefit from the personalized service and support included with the AireSpring and BCE Global – USA partnership.

Robin Constantin

Vice President, Sales

Bell Canada/BCE Global

Joseph Goodyer

VP President, Global Connectivity

AireSpring

What: Partner Training Webinar

Date: Tuesday November 28, 2023

Time: 2:00 PM to 3:00 PM (EDT)

Presenters: Robin Constantin, Vice President, Sales - Bell Canada/BCE Global & Joseph Goodyer, VP President, Global Connectivity - AireSpring

Please complete the survey after the webinar for a chance to win a

$100 Amazon gift card.

Telarus Anchor In

November 2, 2023

Detroit, MI

REGISTER HERE

Telarus Ascend

November 14-16, 2023

Boston, MA

REGISTER HERE

Africacom

November 14-16, 2023

Cape Town, South Africa

REGISTER HERE

Premier Tech Strategic Sales Session

November 15, 2023

Lancaster, PA

AireSpring SD-WAN and SASE Virtual Boot Camp

Thursday, November 16, 2023

REGISTER HERE

AVANT Techsgiving 2023

November 16, 2023

King of Prussia, PA

REGISTER HERE

AireSpring Partner Training

Tuesday, November 28, 2023

REGISTER HERE

Intelisys Holiday Party ATL

November 30, 2023

Atlanta, GA

Webinar: AireSpring's SD-WAN and SASE Virtual Boot Camp

Instructor: Mike Chase, J.D., CCIE, SVP Solutions Engineering

Date: Thursday, November 16, 2023

Time: 10:00 AM to 1:30 PM (CT)

  • Get up to speed on SD-WAN, the technology that improves control, management, up time, business agility, security, and data encryption of Wide Area Networks.
  • Get an overview of VMware, Fortinet, and Cisco-Meraki SD-WAN solutions.
  • Take a deep dive into AireSpring’s Global Managed SD-WAN solution and Global Private Network (GPN).
  • Learn more about AireSpring’s international expansion and internet circuit procurement.
  • Discover how SASE can reduce your customers’ exposure to security risks.

Presented By:

Mike Chase, J.D., CCIE #7226

Senior VP Solutions Engineering

Reviews From Our Recent Boot Camps:

“Mike Chase is one of the best teachers for technology (SD-WAN, Security, VOIP)! He patiently explains the subtle issues that matter and provides differentiation.”

- Vinay Khanna, Network Architects, LLC

“My understanding of SASE has increased 100%. Mike illuminated the reason why SASE is the future of SD-WAN.”

- Brian Laurie, Tech Tree Advisors

“This was one of the best training courses I have attended in the past year.”

- Cristy Sea, Cactus Technology

“It was very well done. Non-stop quality information.”

- Thomas Capone, NYDLA.org

Space is Limited!

Deadline to register varies by date of boot camp.

Reserve your spot and your Amazon gift card now!

Only one gift card per person per boot camp per year.

Boot Camp is only available to channel sales partners.

Suppliers may not attend.

All Attendees Must Register in Advance!

To begin, please tell us a little about yourself and your agency.

Right out of college, my first tech job was selling pagers, then telephone systems. I went on to work for a company that served as five-star agents for AT&T, particularly for Indiana Bell. This was when the channel was first getting started and the Bell System was beginning their indirect sales program.

We worked directly with the Indiana Bell direct sales representatives who would share opportunities with us and provide sales support. Back then, we were the only game in town, but after deregulation, CLECs arrived on the scene and created competition. We quickly came to realize that we needed a bigger portfolio of network options for our clientele. We weren’t acting in their best interests by just selling one option and one network to them. So, we became one of the first businesses in Indiana to offer multiple carrier options to our clients, which led to dramatic growth. Then Indiana Bell began competing with us directly, and after I left, I founded Apex Telecom.

Apex Telecom is primarily a carrier-based connectivity company, and we’ve been in business for over 17 years. We have customers from coast to coast. We do business with multi-location enterprises such as hotel chains, grocery stores, and the health care industry, which we’ve had great success in. We have a sister company, Managed Services Partners, also based in Indiana, that is a managed services provider. They primarily provide all our VoIP services and Apex provides connectivity, SD-WAN and remote desktop solutions. Between the two companies, there’s not much we can’t do. Indiana still has a lot or rural areas where fiber Is not available, so you must get creative when serving that market. Often, the local CLEC doesn’t even know what is in buildings, so we rely on AireSpring to help us. As pricing for connectivity trended downward in the industry, offering managed services became the core of our business. Unlike others in our industry, our customers have stayed on with us and we’ve been there for them the entire time, providing support all the way through.

What do you like about working with AireSpring?

“ I can go to AireSpring and find what I need...I can spend days and days contacting carriers for bids, but I don’t have to do that with AireSpring.”

We started working with AireSpring 10 years ago after hearing positive things about them at conferences and through word of mouth. At the time, there were at least 75 carriers out there, but we found that we really like working with AireSpring, because it’s an aggregator with very competitive pricing and excellent service. I can go to AireSpring and find what I need and get answers. I can spend days and days contacting carriers for bids, but I don’t have to do that with AireSpring. It saves me a lot of time. I can call up Terry O’Leary (AireSpring Regional Channel Manager,) who is aggressive and gets things done, and I get what I need.

She’s proactive and always making sure that our concerns are at the top of her list. She treats me like I treat my clients, and brings innovative technology to my attention, which helps my customers make informed decisions.

Because we have been working with AireSpring for a long time, we know everybody and work as a team. We’ve built a real partnership, which is not something I can say for every carrier.

What would you say is the secret to being a successful trusted advisor/sales agent in today’s marketplace?

You must always, and I mean always, have the customer’s best interest in mind. Once you build that trust you must make sure you partner with good people and organizations to deliver on that promise. It’s important to rely on companies like AireSpring who can guide you in the direction the market is going and provide the support you need. If you’re a customer of AT&T’s, you’re just a number, and it’s important to treat customers like people rather than numbers. We treat our customers like they are family. If you have the combination of the attitude that the customer always comes before everything else and a dedicated support network with good companies that you're working with, that's all you really need to be successful.

" It’s important to rely on companies like AireSpring who can guide you in the direction the market is going and provide the support you need."

Flexibility is also key when it comes to managing your customers. It’s important to avoid putting them all in the same box. Not every solution is going to be a great fit for every customer. Some customers, especially here in the more rural areas of Indiana, still rely on technology from 20 years ago, because there still isn’t fiber in their area, and we need to be on hand to provide them with solutions that work for them today and guide them into moving off the old technology and into the future.

What do you foresee happening in the channel in 2023/2024? (Or, what is the “next big thing” or “things” you think people should be aware of or get involved in, etc.)?

"It’s crucial to pay attention to what’s going on with technology and bring it all in-house. Don’t leave anything on the table."

It’s important to pay attention to acquisitions in the industry and where we stand in the next year and a half, because there are a lot of changes coming. If you’re in the channel and you’re doing business, you need to get in with a good technology services broker (TSB) if you can, because they will protect their sub-agents. They have lawyers that will help fight for commissions and contracts. It’s crucial to pay attention to what’s going on with technology and bring it all in-house. Don’t leave anything on the table—that way, you can avoid letting someone come in with a different product.

Artificial Intelligence (AI) is another trend that you need to watch and monitor on how it will continue to affect the channel in 2024. I never dreamed in 1990, when I was selling pagers, that in 2023, AI would be drafting our emails. There’s talk that it might take over a lot of the sales work and a lot of other jobs, which is concerning. In light of that, it’s important to keep your nose to the grindstone and maintain relationships with your customers regardless of how the technology pans out.

What are some of your hobbies and interests outside of telecom?

Family is important to me. I have a wife and two daughters, and my youngest daughter, Lauren, works in the business with me (along with my sister, Sara Wefler, who often works with AireSpring). I have twin granddaughters that will be turning two this week. Although I’m no longer in a band, I like to play guitar and sing on the weekends. My wife and I live out in the country and we like working around the house and outdoor activities like hiking in the woods, fishing, and hunting.

Tell us about your professional background and roles you’ve held prior to joining AireSpring.

I've been in the industry for many years and most people associate me with TPx (formerly TelePacific), where I was a founding member and part of their executive team for many years. I played an integral part in that company’s growth and evolution from a small startup regional competitive local exchange carrier (CLEC) to billion-dollar national managed services powerhouse. I served as a Senior Vice President there for more than 22 years, helping to manage various functions and departments such as human resources, marketing communications, but principally overseeing the sales function for both direct and channel sales, including sales compensation and business development efforts. Additionally, I had responsibility for M&A due diligence and sales force integrations, as the company used that strategy to power rapid growth. I was recently SVP & Channel Chief at GTT, and in between GTT and TPx, I helped co-found Eagleteq Advisors (X4 Advisors) with some longtime industry colleagues, with a focus on enabling technology solution providers, distributors, and investors to grow revenue, expand distribution channels, and transform market positions.

What led to your interest in AireSpring?

I have known and respected the AireSpring organization and its leadership, Avi Lonstein (AireSpring CEO), and Daniel Lonstein (AireSpring President and CRO), for over 20 years and have admired their longstanding industry presence, commitment to the channel, and stellar reputation as a service provider that can only come from an emphasis on personalized service and support. The Lonsteins have always been known for their integrity in the industry as well. Additionally, I worked for many years alongside Russ Shipley (AireSpring COO), Greg Haines (AireSpring Director, Service Assurance) and other former TPx alumni and am excited to be working with them again and the rest of the team on taking care of partners and customers.

Tell us about your new role at AireSpring and your goals for the organization.

As SVP of Customer Success, I have the pleasure of supporting a team of Account Managers who play an integral role in the lifecycle of AireSpring’s customers. The Account Management team serves as advocates for our customers working alongside our channel partners, channel sales team, and support organizations to help ensure their connectivity and communication needs exceed their evolving business expectations. The team will act as the primary contact for contract renewals, especially to ensure that channel partners get the renewal spiff on ongoing residual payments that AireSpring offers. They aid in solutions upselling and service migrations and will work toward providing the stellar customer experience for which AireSpring is known.

Tell us about your hobbies outside of work.

I am a big sports fan and a particularly passionate supporter of my childhood sports teams, the New York Yankees and New York Jets. I enjoy going to live music events at a wide variety of venues, both large and small. I live in a very dog-centric household, which often dictates the places we visit for meals and activities, as we love to include Charlie in as many activities as we can.

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AireSpring is an award-winning provider of Managed Connectivity and Cloud Communications solutions providing fully managed and connected end-to-end, next-generation solutions, for multi-location enterprise customers, including:

AireSpring's services are delivered over its revolutionary nationwide SIP Network, providing customers a fully integrated, end-to-end solution from a single vendor.