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Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 

1 November, 2023



Greetings from BBI! 2024 is creeping up on us! It will be an interesting year. How we interact with clients will be more important than ever in our success. We talk about it in this newsletter.


Happy Selling!

What are clients saying about us?

"I just read your article, 'Establishing Lucrative Radio Sales Habits' in Radio Ink. Great advice on establishing habits. I am going to share this with my sales team.

Thank you!"

Michael Brennen

Local Sales Manager

Seven Mountains Media, State College & Lewistown


A Little About Me

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".


Pat has three times been named one of Radio Ink's Most Influential Women in Radio


Let's Start with Great Customer Service

It's the least we can do!

In our last newsletter, we spoke about "customer service" versus "customer experience." We need to be outstanding at both.


Today I thought we'd start with customer service. It is sometimes difficult to step outside our zone and have a clear vision of our operations. Do we provide as good customer service as we think we do? Probably not. If we take an in-depth look at all the areas in which we touch our customers, some might need a bit of "tweaking".


What are the touch points with our customers?

In the radio business, we have two sets of customers: our listeners and our advertisers. Each has its own set of touch points to interact with us.


Listeners: What they hear daily on our airwaves.

Any social media posts made by our staff.

Face-to-face interactions at events, remotes, promotions.

Direct calls to our on-air lines or our front desk.


You'll probably want to add to the list. This is a great exercise to do with your staff. What are the touch points?


Advertisers: Our first call to them, in person, on the phone, by email.

Our needs analysis meetings

Our presentations

Our copy and production

Airing their schedules and ads correctly

Sending correct invoices

Timely responses to their inquiries

Anticipating their marketing needs

Being on time for meetings


Again, you can add to the list. The point is to identify each touch point we have with advertisers.


Now that you have your list, put an emoji by each. Which touch points get a smiley face? Which get a frown? Which get a "bored stiff"? Be honest. Figure out which points of customer service need to be improved, then develop a strategy to do so.


Great customer service should be a minimum requirement to doing business. Once we have our great customer service in place, then it's time to move to the next level: the customer experience. We'll save that for another time.


Happy Selling!

The Client's Corner

Bryson Broadcasting International is serving our clients two ways this year. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials. It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.


To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Prepare for 2024 with strong momentum and A+ players!

Words to Live By ....

"It takes twenty years to build a reputation and five minutes to lose it. If you think about that, you'll do things differently."

Warren Buffet  

This book makes a great Christmas gift for your staff!

What people are saying about this new book:

"Congratulations Pat on another great book. Best book I've read in years on solution-driven sales. I highly recommend it!


Duane Alverson, President (retired)

MacDonald Broadcasting Company

Buy It Now

The Idea Bank Comes to Pikeville, KY


Pat is with Saundra and Jonathan Lange at the Idea Bank Convention

Pat and Joey Cummings at the last night reception


We want to help your staff increase revenue!


We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.


If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,


or call us at 918.810.3068. 


For more information about BBI, click here.


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