Get Involved with The Toy Book’s 2023 Innovation & STEAM Issue!



The toy industry is fueled by innovation, and in our 2023 Innovation & STEAM Issue (out Dec. 15), The Toy Book team unpacks the trends and outlook for multiple categories, including STEAM, AI, Sustainable/Eco-Friendly toys, MESH, and more. Additionally, we are looking to showcase the best new action figures and collectibles, vehicles & R/C, and farm & ranch toys. If you have products that you want retailers and the rest of the industry to see, we’d love to share them. Submit your products here…

The Pop Insider Is Bringing the Party to NYCC



New York Comic Con is finally here! The Toy Book’s sister publication The Pop Insider and the team are gearing up for a great weekend at Booth No. 1829, which is fully loaded with giveaways and exclusive merch for fans to shop. Fuel your fandom with all the details at The Pop Insider…

Mattel Creations Partners with Off-White for Monster High Memorabilia Doll Capsule Collection



Mattel Creations has collaborated with Off-White to produce a collection of Monster High dolls in honor of the fashion brand’s 10th anniversary. The Monster High Memorabilia Doll Capsule Collection features four original dolls — each with a doll-sized Off-White bag. Read more…

LEGO, Nintendo to Introduce ‘Animal Crossing’ Sets



The popular video game series from Nintendo is the inspiration for five new LEGO play experiences. These sets will allow builders to explore the world and characters from the video games and play out different stories in the brick-built landscape. Read more…

Hasbro Reveals New Slate of Licensed Toys at Brand Licensing Europe



The toy and game giant introduced products across its portfolio of brands, including Peppa Pig, My Little Pony, and Transformers. These toys have been introduced alongside new and existing licensing partners. Read more…

MGA Partners with Haylie Duff to Launch Rainbow High Dream & Design Fashion Studio Playset

MGA Entertainment has partnered with celebrity influencer Haylie Duff, actress, director, and children’s fashion line founder, to launch the Rainbow High Dream & Design Fashion Studio Playset. The playset encourages kids to become fashion designers themselves. Read more…

Asmodee’s Fantasy Flight Games Reveals Sneak Peek of Star Wars: Unlimited

Earlier this year, Asmodee‘s Fantasy Flight Games revealed it would be launching Star Wars: Unlimited, a trading card game that encompasses all eras of Star Wars. Now, the company is sharing details of what retailers and consumers can expect to see in the game, including products and cards. Read more…

Oni Press Enters the Nacelleverse in Toyetic Publishing Deal



The multimedia company behind The Toys That Made Us and A Toy Store Near You is extending its reach across toys, animation, and publishing in 2024, and now comics and graphic novels are in the mix. Read more…

Avalon Hill Launches Season of Treason Featuring Matthew Lillard



Avalon Hill is kicking off the Season of Treason, a month-long program for all things horror, with a collaboration that features a multi-act Haunt for Betrayal at House on the Hill 3rd Edition. Read more…

Steiff Unveils James Bond Teddy Bears



Steiff celebrated James Bond Day and one of the most iconic film characters of all time by releasing two plush teddy bears inspired by characters from the original 1962 Dr. No movie. Read more…

Story Time Learning Launches Story Time Backgammon



Story Time Learning has launched Story Time Backgammon, a reimagined version of the game that encourages kids to develop their skills through the combined efforts of gameplay and storytelling. Read more…

These Moosh-Moosh Goodies Will Make Halloween Spooktacular



Moosh-Moosh is a beloved plush brand that brings adorable to every occasion. The company has set its sights on this Halloween season and released a full collection of treats featuring plush, pillows, slippers, and more. Read more at The Toy Insider…

Toys for Tots Provides Books and Toys to Families Impacted by Hurricane Idalia



Following the destruction in Northern Florida from Hurricane Idalia, Toys for Tots will distribute toys, books, and other gifts to more than 12,000 children in Taylor, Lafayette, and Suwannee counties. Read more…

Frightful Fun: 26 Toys, Games, & Costumes that Families Will Scream For in 2023



Halloween is big business, pulling in more than $10 billion dollars each year, according to the National Retail Federation. In recent years, the spooktacular vibes have grown creepy crawly legs that extend well beyond the month of October. Throughout the toy and game departments, Halloween-inspired products are popping up everywhere as consumer demand continues to grow. Read more…

The Toys & Games That Shaped the Industry



In many ways, the toy industry feels like one big extended family. The Toy Book is cracking open the scrapbook for some insight into the toys and games that have inspired members of our toy industry family in their lives and careers. Read more…

The More Things Change: The Toy Industry Responds to Evolving Challenges



If you made it through the pandemic only to be confronted by a whole new set of challenges, well, welcome to the toy industry. The history of the toy business throughout the 20th and into the 21st century is all about challenge, change, and (resiliently) chugging along. Read more…

Inventing the Fun: Celebrating Toy of the Year Award-Winning Inventors



Not so long ago, the concept of open innovation in the toy and game industries didn’t exist. The working relationships companies had with inventors weren’t something that was openly discussed or celebrated. But times change and so does the perception of how a company’s capabilities are measured, especially when it comes to innovation. Read more…

Funko Opens Pop-Up Shop at Singapore’s Changi Airport



Funko, in partnership with Simply Toys, has opened a pop-up store at Singapore’s Changi Airport (CAG). The travel shop features an assortment of Funko products, including Pop! Vinyl and Soda Figures alongside Loungefly backpacks, purses, and other licensed collectibles and accessories. Read more…

Spin Master to Acquire Melissa & Doug in $950M Deal



Toronto-based Spin Master Corp. inked a definitive agreement to acquire U.S.-based Melissa & Doug in a $950 million cash transaction. The companies have been licensing partners for a number of years via the PAW Patrol brand. Read more…

MGA Entertainment Makes a Move to Merge with Zapf Creation AG



This week, MGA Entertainment initiated a merger offer with Zapf Creation AG through its wholly-owned German subsidiary. According to MGA, its subsidiary is currently Zapf’s largest direct shareholder. Read more…

The LEGO Group Appoints Annette Stube as Chief Sustainability Officer



The LEGO Group has appointed Annette Stube as its Chief Sustainability Officer. Stube will join the company in January and work with operations, product development, and marketing teams to deliver on company-wide plans and targets. Read more…

Magna-Tiles Hires Christian Petersen to Open Office in Europe



Magna-Tiles is expanding its global footprint with a new key appointment. The magnetic building sets brand has brought on toy industry veteran Christian Petersen to oversee the opening of the first Magna-Tiles office in Europe later this year. Read more…