Retention Economics:
Proven Methods for Maximizing Audience Retention - Nov. 29
The Media Collective’s take on Retention Economics gives you the tools you need to reframe your approach to retention to focus on building long-term value for your existing audiences and maximizing customer lifetime value.
In this quick overview of the report, Jonny Kaldor will share proven strategies needed to increase audience lifetime value by focusing on nurturing relationships, not just acquiring new subscribers and reducing churn. With examples and data from across the industry, he also will cover the key principles of relationship management and how engagement objectives differ by audience cohort — all with a focus on boosting retention, recurring revenue and audience value.
Presented by Jonny Kaldor, CEO, Pugpig
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