Molina Matters

AUGUST 24, 2022

New & Exciting

Every member should feel like #1.

Growing your business depends on it.

Member retention is just as important as new member enrollments. Maybe more. Research shows it costs 6-7 times as much

to find a new customer than to keep an existing one.*

And just a 5% increase in member retention can generate

from 25%-95% in revenue growth.*

Do your Molina members feel important?

We have successful strategies to keep them enrolled.

Personalize everywhere possible.

Get to know them; understand their lifestyle. Ask about their health, families, pets, things they do for fun. Find out if you have anything in common. Keep notes to remember.

Become their trusted source.

Empower them: teach them how to use their app, website, products and services. If they trust you, they'll call you first. When you respond, they're more likely to stay with the plan. Remind them now, ahead of AEP, that you know them and can be their best resource in making Medicare decisions for the new plan year.

Keep in touch.

Communicate with them about changes to their plan. Remind them of the great services they can access, like health screenings and OTC benefits. Send birthday cards and "plan-iversary" appreciation notes.

A happy customer provides free marketing.

Chances are excellent their friends and family have already heard about you and about Molina. Make sure that buzz is positive and it will spread even farther - resulting in referrals.

Ask for feedback.

Send surveys or make periodic phone calls.What do they think about their Molina experience? Have any issues been resolved fully and quickly? People who are unhappy with how they've been treated are more likely to switch plans. But members who are happy are more likely to stay and provide you testimonials which you can leverage.

Point out your successes... and be willing to apologize.

Remind your members when Molina and you have been helpful. But mistakes can happen. Even if they aren't your mistakes, people want to hear that someone empathizes and tries to make it right.

Build up your website.

Is it engaging? Is it up to date? Is the information accurate? Are you listing links to important articles? Do your hyperlinks work? Can they find you via your email address and phone number here?

Create a communications calendar.

You and your members will see important dates and events when you post them on your website. Add dates for scheduled member communications, too, so you both know what to expect.

In Case You Missed It

REMINDER: Schedule time on your calendar to complete your 2023 certification testing. Remember, agents are required to certify/recertify annually to sell MA plans.

AHIP: For 2023, we are partnering with AHIP Medicare Training and offering a $50 discount if you use Molina's link and pass the training.
Molina Medicare Certification Process: The certification portal is OPEN and ready for you to become Molina-certified for 2023.

PLEASE NOTE: If you are receiving an email saying "Complete your onboarding case in Workflow," please go back and validate that you have completed all the sections and submit your case.

Broker Material Request Form

Updated 2022 Producer Guide

PHE.gov/Emergency/News

FEMA Disaster Declarations

Molina Certification Job Aid

*Retrieved 8.22.2022 HubSpot

Molina Matters 8.17.2022

Molina MyChoice Card UT - Stronger

Molina MyChoice Card UT - Faster

Medicare Rollout NM

Enrollment Options for 2023 AEP-OH

Meet your Broker Channel Manager VA

Rely on our Resources

Please visit the new Molina Agent Center to learn about:

All Molina lines of business
Partnership opportunities as brokers and agents
Molina agent resources and contacts
Upcoming training and events

What's available?

On the Molina Broker Portal you'll find:

Enrollment and disenrollment information
Demographics
Job aides
Contracting and commissions information
Book of business reports

Who knows?

Questions? Please contact Medicare Broker Services

HOURS: Monday - Friday 6 AM - 6 PM Mountain Time

Phone: (866) 440-9788

Fax: (866) 891-2422

Email: Broker@MolinaHealthcare.com

Agents must be ready to sell, which means certified, contracted, licensed in the applicable states and appointed by Molina Healthcare, Inc. in accordance with state law prior to engaging in the sale of Molina Healthcare products. Any dissemination or distribution of this material is strictly prohibited and may result in corrective action up through termination of your contract with Molina Healthcare, Inc.