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AI is certainly the “Belle of the Ball” these days but it’s also coming under scrutiny. It can save businesses a lot of time, but many professionals are afraid of what the adoption might mean. Is it right for you and your business?
First, unless you are off the grid, you’re likely already using AI for your business. If you use a grammar check, you’re using AI. If you’re employing a voice assistant or navigational assist, you’re using AI.
“AI” is a catch-all term for a host of business tools and capabilities. There are platforms like Bard and ChatGPT that can perform anything from parlor tricks of asking it fun questions and enjoying its answers, to much more complex analysis through enterprise systems. Asking whether you should use AI is a bit like asking, “should I take transportation to get to my destination” when you’re already on a scooter. The answer depends on where you’re going and what method (of transportation) you are asking about. For instance, if you want some new website copy, you don’t need an enterprise AI system. The free version of ChatGPT is fine (with your guidance, of course).
Whether you should use AI depends on various factors, including the nature of your business, your specific goals, budget, and the resources you have available. Here are some considerations to help you decide:
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