SHARE:  
Trouble viewing this email? Click here to view as Webpage

We're excited to have Ken Babby, owner of the Akron RubberDucks, as our featured speaker!


The Akron RubberDucks, established in 1923, are a prominent Minor League Baseball team located in Akron, Ohio. Competing in the Eastern League, they function as the Double-A affiliate of the Cleveland Guardians and call Canal Park, situated in downtown Akron and boasting a seating capacity of 7,630 fans, home.


Learn about their history and how they're bringing affordable family fun to Northeast Ohio!

Tuesday, June 4

11:30am - 1:00pm

Williams on the Lake

$20 per person

Sponsored By:

Chamber Business Blog

This is not a comment on the actual item or service you sell but in how you present it. If you’re not using your audience’s language and talking to a need they’ve identified, you’re fighting a marketing battle, and you need to change that today. Here’s why:


Years ago, I worked with a client who used a term I had never heard before. She wasn’t selling to NASA or some market ladened in acronyms. It was a common audience, albeit somewhat younger than me. But when she insisted she was the leader of this term, setting the pace for this term, I had to ask her what it was.


She gave me a very simple explanation.


So I, in turn, asked her a simple question—“Is that what your audience calls it?”


Not yet, she answered.


I understood what she was doing—she was trying to differentiate herself in the market by creating a new phrase. But this phrase wasn’t a marketing tag line or the name of her product.


It was simply a more complicated way of explaining what she sold.



Click HERE to read the full article!

Chamber Business Blog

Board Of Directors


Dan Calvin ~ Critchfield, Critchfield & Johnston, President

Ron Paydo ~ Huntington National Bank, Immediate Past President


Steve Allison ~ Fire-Dex

Kathy Elseser ~ Community Energy Advisors

Steve Ferris ~ Discount Drug Mart

Randy Fuerst ~ The Medina Hospital Foundation

Nick Howell ~ National Design Mart

Malorie Kormos ~ United Way of Summit and Medina Counties

Julie McNabb ~ JK Gift Shop / Interior Design Studio

Teresa Rodgers ~ JACK Entertainment

Kelli Wagner ~ Medina County Women's Journal

Chamber Staff 


Jaclyn Ringstmeier, Executive Director

jaclyn@medinaohchamber.com


Stephanie Mueller, Membership and Events Coordinator memberservices@medinaohchamber.com

Greater Medina Chamber of Commerce | 330-723-8773 | http://www.medinachamber.com/
STAY CONNECTED
Facebook  Twitter  Linkedin  Instagram