August 10, 2022


Solutions Newsletter
Through content access agreement, Zette subscribers now have access to paywalled McClatchy content on an article-by-article basis
McClatchy has entered into an agreement with Zette, an online subscription platform that enables consumers to access premium content from participating news publishers.

Through this agreement, Zette subscribers will have access to paywalled McClatchy content on an article-by-article basis.

College memorial pages
Legacy.com launches first 650 college memorial pages
Legacy.com has announced the much-anticipated launch of college memorial pages. Now, readers can discover obituaries for college friends, family and educators from any of 650 higher-education institutions nationwide. The significant expansion allows Legacy to increase newspaper access to a highly motivated and diverse audience.

Public notices
Column raises $30M Series A Round to continue building the company
Yesterday, Column announced that it raised a $30M Series A Round led by Lux Capital. The round brings the total funding raised to $33.3M and includes follow-on participation from seed investors Amity Ventures and Govtech fund, as well as an incredible roster of angel investors.

And Jake Seaton says Column is just getting started. "This latest round of fundraising positions our team to continue building the company and the products we — and the folks using our tools — have dreamed about."

Digital content and advertising
The new & improved version is a FREE upgrade for existing e-Edition customers.
Richmond.com’s readers are loving the redesigned e-Edition from TownNews
"We have long-time subscribers who enjoy the feel of the print product. But they also want to have it on their tablet, mobile device or desktop," said Chris Coates, executive editor for the Richmond Times-Dispatch. "Our readers want something that's delivered each morning that is easily accessible. We want a bridge to our digital product and website."

So when the Richmond, Virginia, newspaper got the chance to switch to the new design from TownNews for its digital replica, Coates' team eagerly adopted the change.

Selling dynamic digital to local advertisers
Most media publishers do not offer dynamic digital campaigns to their local advertisers. Several factors are to blame, but the bottom line is time and expense. Dynamic creative requires not only design but also development-integrating product feeds. Then there is the task of tying in performance metrics with advertiser reports. And reports are what it’s all about!

DataBanner is a great solution.

iPublish Media Solutions partners with Nexta.io to provide expanded digital capabilities
Nexta.io and iPublish Media Solutions announce a partnership to provide newspapers and media companies with the ease-of-use and proven print capabilities of iPublish’s AdPortal with Nexta.io’s omnichannel digital marketing platform with a proprietary and AI-driven performance optimization engine and fully automated order-entry workflow.

Growing revenue during an economic downturn
Navigating advertising and marketing in an economic downturn
It’s natural for a business to make cutbacks during challenging financial periods. However, this is the time to reevaluate your current marketing and advertising efforts to keep your brand top-of-mind with your target consumer through empathetic, relatable material. The brands that make cutbacks that slash marketing and advertising budgets are the ones who see a significant loss once the economy returns to normal. AdCellerant is helping its partners navigate uncertainty.

Newspaper software and technology
Rust Communications becomes the latest publisher to switch to NewsXtreme Cloud
As a long-time customer, Rust Communications recently turned to Presteligence with a need to replace outdated hardware in four printing locations. NewsXtreme Cloud was its choice.

ppi Media named a WordPress VIP Technology Partner with 'tohoop'
WordPress VIP, the leading provider of enterprise WordPress, has added ppi Media, creator of the WordPress InDesign integration “tohoop,” to its prestigious Technology Partnership program.

ppi Media joins a small group of enterprise technology companies serving WordPress VIP clients.

America's Newspapers has a content package that will help you honor Breast Cancer Awareness Month
America's Newspapers member benefit
Each content package gives you the opportunity to sell ads or sponsorships relevant to the content
Packages start at $110, based on your newspaper's circulation

Powered by Content That Works, the America's Newspapers release of the Breast Cancer Awareness package is now available.

October is National Breast Cancer Awareness month, providing a great opportunity to match advertisers and sponsors with relevant content that your readers want.  You can publish the content how you please, releasing digitally, filling space in a weekly column, or packing together as a traditional tab. Once you have the content, you are welcome to use it however works for your publication.

News from our Solutions Partners is also available at newspapers.org
2022 Solutions Partners
America's Newspapers has nearly 100 Solutions Partners that are supporting newspapers in everything they do. Find all of them here and see how they can help you move the needle on revenue, digital technology and more.
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Keep up with the latest news, schedule of upcoming events and other information specifically for the newspaper industry. Learn more about America’s Newspapers at www.newspapers.org. And connect with us on Twitter, Facebook and LinkedIn.