Hi Cindy,

There's lots of  talk about the economy and its direction next year. Whether you think it is a recession or just a bit of inflation, this is when you want to increase your marketing budget because it will take more advertising and marketing to get the same number of prospects you've gotten in the past. Two articles below address the economy and what you should do. Good reads to plan for the near future.

If you are hiring Gen Z workers, one article will shed light on how to reach them. It may not be the way you think.

Have a good Labor Day! We all deserve it. :) 

Enjoy,

Cindy Neky

Marketing Pathways

724-255-4025

My LinkedIn profile

You want to create a buzz around your business. Social media platforms have the power to help you reach new audiences and grow your business.

And social media contests for small businesses generate demand by getting people excited about your brand, increasing the rate they’re talking about you and sharing your content.

This is how you get started...Read More>>>

When economic times are tough, and sales are declining, you may be tempted to cut your marketing budget in a bid to save money. This strategy may yield some short-term savings, but when you scale back your marketing in a recession, your online visibility can take a major blow. You risk dropping off the radar of potential clients — and setting yourself up for a competitive disadvantage — by dropping out of the search results. Companies that need to reduce their budget should do so strategically, and prioritize sales-boosting marketing efforts...Read More>>>

Implementing these strategies can reduce adverse financial effects when the recession hits. They can help you successfully navigate acquiring new customers, restructure your marketing budget and build customer loyalty.

1. Increase Your Marketing Budget and Advertising Spend

It’s vital to remember that during a recession, loyal customers are your primary source of cash flow and organic growth. When the economy is stable, it...Read More>>>

To be honest, Gen Z can feel like foreign territory to all. Even myself, born in 2001. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel.

Even though I'm no genius when it comes to how to market to our generation, I can tell you it’s pretty obvious when marketers try too hard to sell to us. It often feels too ...Read More>>>