August 2022

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Welcome to Meghan’s Media Minute!

This monthly newsletter for our SCORE volunteer media spokespersons is designed with you in mind: to share updates, monthly media tips and recent successes. Thank you for all you do for SCORE!

Media Tip of the Month

Be media interview ready: Do some research on the reporter conducting your interview. Read a few of their past stories to familiarize yourself with their work. Look for their bio at the bottom of past articles or on LinkedIn. This helps you prepare, appear more knowledgeable and find common ground for small talk before your  interview begins. 

Media Placement Shoutout Time 

We're incredibly grateful to our knowledgeable group of SCORE media spokespeople and volunteers. Below are some recent media placements:

• Congrats to SCORE Cape Cod and the Islands mentor Marc Goldberg for his recent Yahoo News article. The piece discusses the importance of understanding the difference between branding and marketing - a key component to success for small business owners, according to Marc. Awesome advice! 

• Great job to SCORE Southeast Florida Assistant District Director Ricardo Casas for his participation in CNBC’s Small Business Playbook summit. Ricardo led a Q&A during the “Small Business Exchange” session, where business owners shared ideas and learned how to overcome obstacles. Hats off to you, Ricardo! 

Upcoming Media Training 201 Webinar

Register now for the Media 202: Spreading the Word webinar on September 14th at 2pm ET to learn the next steps in media relations planning for your chapter. This webinar will cover how to:

• Build on your foundation 
• Keep growing your media relationships 
• Update your resources and SCORE media spokespersons 
• Place a regular column or feature in your local outlets
• Share your media successes on social media 
• Identify other local outreach opportunities 
• AND MORE!

Did you miss Media Training 101, 102 or 201? No worries! Check out those recorded webinars available on-demand to get up to speed.

Support Center Updates

• Visit the Public Relations Resources in the Support Center for tips and templates to expand your SCORE chapter's PR presence locally.  Additional resources coming soon and let us know if there's something  you would like to see!

Media Opportunities

I’ll contact you directly if I have a media inquiry where I think you would be a good fit and will always check with you first before connecting you with a reporter! Check out some of SCORE’s recent media placements.

Thank you again and don’t hesitate to email me to share ideas or ask questions!

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