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The Toy Insider’s Sweet Suite Event Returns to New York City Today
The Toy Insider’s Sweet Suite event is returning in-person today in New York City! More than 60 top toymakers are showcasing their hottest new products to members of the media and influencers alongside our team from the Toy Book, the Toy Insider, and the Pop Insider. Follow the fun on social media: #sweetsuite22!
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The Toy Association, Adventure Media & Events Partner to Deliver One-of-a-Kind ‘Play Date’
The Toy Association and Adventure Media & Events, publisher of industry-leading media outlets the Toy Book and the Toy Insider, are teaming up to deliver a one-of-a-kind “play date” in March 2023 that will give media, investors, and the influencer community direct access to the toy companies, brands, and products that will be hot throughout the year, including spring and summer launches and a first look at the hottest toys for the coming holiday season. Read more…
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Mattel, Jane Goodall Institute Partner to Launch Sustainable Barbie Doll and Career of the Year Team
Mattel is focused on making sustainability a top concern. As part of “The Future of Pink is Green” Barbie brand campaign, the toy manufacturing company is launching a certified Carbon-Neutral Inspiring Women doll and a 2022 Career of the Year Eco-Leadership Team. Read more…
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Learning Resources, Educational Insights, hand2mind Support Highland Park Community Foundation
“We are still in shock over the events of July 4 which affected neighbors and friends in our community. Our team at Learning Resources, hand2mind and Educational Insights wanted to help,” says Rick Woldenberg, CEO. “Our deepest condolences and prayers go out to everyone impacted by this horrific act.” Read more…
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Purpose Toys Expand Naturalistas Fashion Dolls with the Pixie Puff Collection
Some inclusive, new dolls are coming to the toy aisle with the Naturalistas Pixie Puff Collection — and they’re bringing more representation of natural hair with them. Black-owned toy start-up Purpose Toys, in collaboration with Just Play, unveiled the Pixie Puff Collection as part of the Naturalistas fashion doll line to celebrate short and chic natural hairstyles. Read more…
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Just Play’s Art Squad Combines Fashion Doll Play with DIY Arts and Crafts
Just Play launched the Art Squad line that combines dolls with arts and crafts play. The collection includes four Art Squad Dolls, each with their own fashion and art activity, including painting, etching, beading, and stenciling. The dolls come with arts and crafts supplies, color-in clothing and accessories, and DIY activities for both kids and their dolls. Kids can customize their doll’s outfit and accessories, and create colorful art pieces for themselves. Read more…
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The TMNT Land in the Upside Down for Stranger Things Crossover Figures
You never know what new horrors the kids of Hawkins will discover within the Upside Down during each new season of Stranger Things. From Demogorgons and Domodogs to the new (and terrifying) Demobats and even Vecna himself, the creatures just keep coming. But here's one fictional being you may not have expected to get the Stranger Things treatment: The Teenage Mutant Ninja Turtles (TMNT). Playmates Toys revealed its latest TMNT crossover collection, which pairs up the crime-fighting turtles with characters from Stranger Things. Read more…
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The Interactive Companion Snorble Is Making Its Debut at Sweet Suite
Snorble is finally here! The interactive and smart companion that helps kids and their families develop healthy habits and bedtime routines is making its first appearance at our very own Sweet Suite event. Read more…
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LEGO, Nintendo Bring Bowser to Kidults Everywhere
True to his character, Bowser is causing a stir and breaking records. The LEGO Super Mario The Mighty Bowser building kit is the brand’s biggest LEGO Bowser set yet with 2,807 individual pieces. The Mighty Bowser kit is a detailed recreation of the King of the Koopas and includes features that reflect Bowser’s powerful skills. Read more…
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Squaregles Launches Magnetic Building System
Squaregles is on a mission to build outside the box. The company just launched its line of magnetic construction toys that combines building, art, storytelling, and more. Each set is designed for kids to incorporate other toys into the play experience. Read more…
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Miko, Paramount Consumer Products Partner to Add Animated Shows on Kids' Robot Platform
The consumer robotics company is partnering with Paramount Consumer Products to bring animated series such as Spongebob Squarepants, PAW Patrol, and the Teenage Mutant Ninja Turtles to its kids’ robot Miko 3. Read more…
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Fresh Monkey Fiction, ToyOtter Team up for Longbox Heroes Collection
A pair of toy industry veterans have embarked on a unique crowdfunding campaign to launch a new line of action figures. The Longbox Heroes Collection is a range of retro-inspired, 4.5-inch action figures based on a host of characters from creator-owned comic books. The line takes design cues from the form factor made famous by the Mattel and Kenner superhero figures of the 1980s. Read more…
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Licensed Brands Strike Back: These Are the Top 10 Global Licensors of 2022
Following the successful return of Licensing Expo in May, the Global Licensing Group has released new data on the strength of the licensing industry. The “Top Global Licensors Report 2022” reflects an industry rebound from pandemic-era challenges with combined revenue of more than $260 billion reported by 88 licensors that took part in a recent survey. Read more…
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Care Bears, Kangaru Partner for Sweet Stationery Collection
The Care Bears are getting sweeter than ever for their 40th anniversary. Cloudco Entertainment, owner of the Care Bears property, and Kangaru Brands have entered into a licensing agreement for scented stationery, activity kids, art supplies, and more. The products include a colorful variety of items, including journals, markers, pens, stickers, dough, and more, for consumers of all ages. Read more…
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Masters of the Metaverse: Cryptoys Launches with Masters of the Universe Collection
The clues were right in front of us in the initial announcement: Mattel’s Masters of the Universe (MOTU) is the first iconic toy brand to launch on the Cryptoys platform. This fall, the famed characters from Eternia become “masters of the metaverse” as playable, digital toys within an NFT platform. Read more…
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Spielwarenmesse eG Gives Back for Corporate Volunteering Day
The team at Spielwarenmesse eG swapped its desks and screens for toolboxes and paintbrushes. The international trade fair organizer participated in Corporate Volunteering Day once again in Nuremberg, Germany on July 5. The program invites companies based in Nuremberg to engage in a variety of projects, designed to benefit institutions that may not have the resources to implement these projects themselves. Read more…
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Blip Toys' Bill Nichols, Peter Cmiel Talk GigaBots, Zip Linx on the 'Power Kid Podcast'
In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Bill Nichols and Peter Cmiel of Blip Toys to the show. Listen here…
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The Toys Are Coming: U.S. Ports Set Another Record, NRF Says
While inflation has been cooling some consumer demand and some retailers are having issues with excess inventory, record imports continue. The most recent data from May reflects a 2.7% rise in imports to U.S. ports versus the same period last year. Read more…
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FAO Schwarz, Schleich Team up for Toy Photography Contest
Calling all aspiring toy photographers and creative kids! Schleich USA and FAO Schwarz have teamed up to launch the Share Your Stories photo contest. As part of the promotion, kids have a chance to have their picture featured in the FAO Schwarz flagship store in New York City. Read more…
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Social Media Star Addison Rae Named Chief Fun Officer of Bonkers Toys
TikTok is taking over the toy aisle and social media star Addison Rae is joining the trend. Rae is the third most-followed account on TikTok with more than 88 million followers and 5.7 billion likes. Now, she’s joining forces with Bonkers Toys to release her first toy line and serve as chief fun officer for the company. Read more…
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Nintendo of America’s Devon Pritchard Levels up to EVP of Sales, Marketing, Communications
Most recently, the 16-year Nintendo veteran has overseen major Nintendo Switch game launches, including Pokémon Legends: Arceus, Kirby and the Forgotten Land, and Nintendo Switch Sports. In her new role, Pritchard will oversee strategy and execution across the U.S. and Canada. Read more…
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Rainbow Loom Welcomes Ryan Rzeznik as VP of Sales
In his new role, Rzeznik, who joins the company from American Plastic Toys, will be tasked with expanding Rainbow Loom’s brand and product assortment into new retailers across North America and around the world. Read more…
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