2022 Q2 Newsletter l July 2022
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Hello – it's hard to believe we are halfway through 2022.
Traditionally, this is the time we start focusing on new products. This year, we are approaching things a bit differently. We're looking at some of our top SKUs and reviewing how we can "do better" with our packaging. We've always had natural and organic ingredients, but we know we can improve the eco-footprint on our packaging - because you've asked, and we've listened.
We've already made packaging improvements on our dental kits which now have 50% less packaging as well as making our Grooming and Cleansing Wipes, biodegradable.
Now, we are rolling out exciting changes for our award-winning Ear Cleansing Kit as well as other key products in the near future. These changes equal big results in our improved sustainability and yours.
Sincerely,
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Beth Sommers,
President & Chief Merchandising Officer
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Pet Age magazine had a special feature on Pure and Natural Pet President, and Chief Merchandising Officer, Beth Sommers in their May/June issue; page 18.
In the article she covers topics from the initial vision of the company, navigating the industry, differentiating the Pure and Natural Pet brand, her favorite products, and what she enjoys in the off-hours.
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Updated Digital 2022 Catalog |
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Learn more about our products with our informative Education Series. These documents are also great tools for our retail partners as they discuss specific ingredient benefits. You can also access our portal for added digital marketing tools via our website footer for Pure and Natural Pet and Pro-Coat Grooming. It's easy to access, and it’s available 24/7.
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NEW & IMPORVED - Ear Cleansing Kit |
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Our updated Ear Cleansing Kit is now more eco-friendly with NEW packaging that is plant-based, and features a compostable ALOX coating that’s a much better solution for our planet.
- USDA Certified Organic
- 15 Dual-Sided Medical Grade Tips
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2 oz. Ear Serum (double the size)
- Cruelty-Free
- USA Made
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Ingredients Matter - Aloe Barbadensis (Aloe Vera) Leaf Juice
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Aloe Vera is often considered a magical plant due to its tremendous benefits for health and its natural healing properties. Originally, Aloe Vera plants came from North Africa, but now they can be found around all over the world, including the USA where we source ingredients.
Aloe Vera is naturally high in vitamins and minerals and helps maintain the pH balance of the skin, making it a key ingredient in many of our skin-healing Shampoos, Grooming & Cleansing Wipes, and Dental Gels & Dental Spray.
Key Benefits:
- Accelerates Wound Healing
- Antibacterial & Antifungal
- Reduces Infection
- Anti-inflammatory Properties
- Natural Astringent
- Moisturizes & Adds Shine
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There are so many great things happening with our friends at Paws for Life. We wanted to showcase some of their noteworthy successes and highlight how you can continue to help their various programs grow.
Pet transport season is in full swing. 76 shelter pets were recently flown to rescue partners in the Pacific Northwest for their forever homes. By moving shelter animals from overcrowded shelters to other areas that don’t have this problem, they continue to save an even greater amount of animals.
More Service Dogs have been placed with Veterans, First Responders, and victims of violence that have suffered from PTSD.
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Emily is the newest member of the Sacramento Fire Department in Sacramento, California. She is the first peer support dog for the Behavioral Help Unit to aid firefighters from trauma that they experience in the line of work. From rescued to rescuer - Emily takes her job seriously.
"She's going to be a huge support to all of our members and she brings light to all of us here" stated Deputy Chief, Mike Taylor. News Video.
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Juniper may have had a rough start as a sick shelter dog with Parvo, but she thrived and was destined for greatness as a trained service dog to aid Ukraine refugees. Juniper and her courageous handler, Arielle, from Cadena, were recently dispatched to a refugee camp in Poland where displaced Ukrainian children were being held.
Cadena, is an international humanitarian organization that responds to global disasters.
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An Emmy Winning Program... |
We're excited to announce that the PBS special "Shelter Me, Soul Awakened" hosted by John Legend and featuring Paws for Life K9 Rescue recently received two Daytime EMMY awards for:
🏆 Outstanding Daytime Special 💙🐾
🏆 Outstanding Directing Team for Non-Fiction Program
Password: April#2021
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Adopt Penelope. This happy girl is Penelope, and she's ready for her forever home! She’s just 9 months old and filled with playful energy. She’s a dog social gal and loves to spend her days playing with her friends in the play yard. She would enjoy a home with another playful companion, or with a family that is ready to take her on outdoor expeditions! She’s also a total lovebug that will keep you smiling from ear to ear!
Adopt Penelope!
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Adopt Scout. Scout is ready to be your new best bud! He's a sweet and social guy that loves everyone he meets and may just cover you in slobbery kisses. He loves adventures and the great outdoors, so a family that's ready to bring him along for their daily walks or jogs would be great. He's social in daily playgroup with the other dogs, so a home with or without a canine sibling is ideal. looking for a happy and silly guy to add to your family?
Adopt Scout!
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Adopt Cruiser. Cruiser is a super mellow and very chill guy that's ready for his forever home! He's 12 years young and a petite 38 lbs. He would love a home with an equally chill dog, or as the only dog, he’s not picky! He’s got an independent spirit, so he’s fine with doing his own thing and is happy to coexist with his family and those around him. Cruiser would love a calm and gentle home to spend his golden years, filled with love and smiles!
Adopt Cruiser!
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Did you know that YOU can help provide a Service Dog to a U.S. Veteran or First Responder w/ PTSD, Donate Now! Help us continue the amazing work at Paws for Life.
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Pure And Natural Pet Has Planted 2,669 Trees!
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Planting trees benefits everyone and we're excited to continue with our tree planting. We're averaging over 100 trees planted monthly and we are on target to plant over 3,000 trees by the end of the year.
Trees play an important role in keeping our environment safe and clean. Not only do they produce oxygen but they also absorb carbon dioxide and other harmful greenhouse gases. Trees help prevent natural disasters, provide a home for wildlife, cool the climate, and reduce noise pollution. Trees also make our Earth more beautiful.
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For June "Shelter Cat Month" it was timely to write a Blog that focuses specifically on cats and their delicate endocrine system. Read all about Feline Sensitivity and our natural, cat-friendly products.
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Pet Pawlidays - Lets Celebrate
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JULY
Dog House Repair Month
7/4 National 4th of July - USA
7/15 National Pet Fire Safety Day
7/21 National Craft for Shelter Dogs Day
7/31 National Mutt Day
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AUGUST
National Pet Month
8/5 Work Like a Dog Day
8/7 Intl Assistance Dog Week
8/8 International Cat Day
8/15 Natl Check the Chip Day
8/17 Clear the Shelters day
8/20 Intl. Homeless Animals Day
8/22 Take Your Cat to the Vet Day
8/26 National Dog Day
8/30 National Holistic Pet Day
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SEPTEMBER
National Service Dog Month
Happy Healthy Cat Month
9/5 National Labor Day
9/11 National Pet Memorial Day
9/13 Hug Your Hound Day
9/18 Natl. Deaf Dog Awareness day
9/23 Dogs in Politics Day
9/28 World Rabies Day
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Have a question or a unique customer story of someone who has benefited from our products? Share with us your Pure and Natural Pet story. We'd love to hear from you!
Call or submit a question, customer testimonial, or story ideas to your local Sales Representative, or email Julie Creed at JCreed@PureAndNaturalPet.com
For updates and the latest news, look for our HTML's, and don't forget to follow us on social media or tag us on your Pure and Natural Pet posts.
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