Seeing Double: Turning photo-only apps into photo + video apps
Virtually everyone has a camera in their pocket that’s capable of taking both photos and videos, and consumers do in fact use their smartphone or digital camera to create both types of media. While best-of-breed apps to capture, edit, manage and share images have traditionally catered to either one or the other, more and more solutions now support both photos and videos.
While doing so sounds logical, in reality things aren’t that straightforward.
We’ll hear from four developers who have added video modules to their photo-first apps and succeeded in attracting new users without alienating their existing base. But how do they plan to succeed against competitors who invest all their efforts and resources into focusing on just one media type?
Turning green: Taking photo print sustainability practices to the next level
At our recent
Visual 1st Sustainability Spotlight event, companies from different parts of the photo print product supply chain shared a range of initiatives they’ve taken to reduce waste, pollution and carbon footprint.
After discussing the “what” (can you do) question at our Spotlight, we’ll now dive into the “how.” We’ll hear from sustainability experts how to reliably measure the environmental impact of photo print-related activities, what resources to deploy in order to most effectively and efficiently obtain results, and how to provide accountability and transparency towards one’s customers.
Fighting back: Enforcing visual content rights in the age of deepfakes and rip-off NFTs
With powerful AI and blockchain technologies now at our fingertips, creating synthetic images is easier than ever, as is creating and marketing NFTs of all types of content.
But how does one ensure that a photo or video is authentic and that the purported owner, seller, or licensee does indeed own the rights they advertise? And, if there is illegal usage or representation of visual intellectual property, how can the rightful owners identify and locate the offenders in order to enforce their rights?
Coming to the rescue: industry initiatives developing enforceable standards, plus innovative developers of tools to help both consumers and businesses enforce their visual content ownership and licensing rights.
Empowering shopping: Seizing emerging opportunities where visual content is king
Historically, photo and video apps have been monetized in a variety of ways such as advertising, in-app purchasing, subscriptions, API licensing, or photo print products. But monetizing imaging apps to bolster ecommerce is a relatively new use case – one with attractive economics and untapped opportunities.
Photo and video app developers are turning to the needs of SMBs and enterprises who increasingly require a combo of more powerful while easy imaging tools for their shopping applications, and a new generation of startups are also coming to market to meet these requirements in innovative ways.
We’ll hear from trailblazers who are pushing the envelope of e-commerce imaging tools through scalable photo editing, AR innovation, video clip creation, and integration of professional imagery with user-generated content.
