Herald
July, 2022
Downtown Shendandoah, Inc. 116 North Main St., Shenandoah, PA 17976 Tel: 570-462-2060
DSI website: www.downtownshenandoah.com CEBA website: discoverCEBA.com
Shenandoah Is In The News!
Republican Herald Reports on Shenandoah's "Downtown Surge"
"I spoke with various business owners, as well as business leaders in the area and they all seemed to have the impression that business is on the upswing in downtown Shenandoah. They expressed excitement about the trajectory of small business in the area and about all of the new ventures coming up.”

Hyun Soon Lee, The Republican Herald
Here we grow! Shenandoah's business district is growing as current businesses expand and new businesses open. People throughout the area are taking notice and in an article in the June 20, 2022 issue of the Republican Herald, reporter Hyun Soo Lee referred to this trend as a, "downtown surge."
 
Lee has covered more than one event in Shenandoah recently and has experienced first- hand how things are growing and moving in the right direction. He was present when Senator Casey visited and awarded DSI with $350,000 for The Center For Education, Business & Arts (CEBA) and also covered the recent Shenandoah Pharmacy's ribbon cutting hosted by The Schuylkill Chamber of Commerce. Afterwards he returned to Shenandoah to work the beat and find out first hand what this positive trend was all about.
 
"I spoke with various business owners, as well as business leaders in the area and they all seemed to have the impression that business is on the upswing in downtown Shenandoah,” said Lee. “They expressed excitement about the trajectory of small business in the area and about all of the new ventures coming up.”
 
He interviewed both longtime and newer business owners and each conversation had a few common threads. Their comments state that not only is Shenandoah a safer and more economical place to raise a family and run a business than the bigger cities, that CEBA is a bright light sparking interest both within Schuylkill County and throughout the region.
 
As Flora Gomez, owner of La Casita De Familia said that in her 17 years at the Shenandoah restaurant, she has watched businesses come and go, but she believes Shenandoah may be on the cusp of a strong up swell. “I would like for the community to grow so kids have everything they need here in town,” the article stated. La Casita De Familia is a long- time supporter and friend of DSI and plans to use CEBA’s commercial kitchen and event center when the doors open.
 
Business owner, Jada Hernendez of OBO Trading Post, was quoted in the article stating, “Shenandoah is moving up. There’s a lot of opportunities for new businesses.” OBO Trading Post was the DSI Herald's Business Spotlight in May, 2022 issue and explained she selected Shenandoah as the site for OBO because, "Shenandoah is a beautiful town with a lot of potential." This potential is felt by other business owners looking to expand their business, too.

Main Street is now the new home of Smoking Soles, an established ecommerce business that sells high end sneakers. In the article, owner, Mike Shustack explained why he selected his hometown of Shenandoah to expand. He said that the borough's low cost of living has been a factor for him and others. He continued to say, that teamed with many well-paying warehouse jobs nearby the area provides several opportunities for families to thrive and start new ventures from scratch. Smoking Soles carries sneakers, streetwear and skate equipment.

Shenandoah is already home to many successful long time restaurants, groceries, markets, specialty retailers, car dealerships, salons, and businesses including the home offices of nationally recognized brand, Mrs. T's Pierogies. Lee says in his article that, "despite its economic struggles over the years, Shenandoah today has its share of established fixtures that are ingrained in the borough's identity." That identity, now teamed with new businesses and the future Center For Education Business, & Arts opening are setting the foundation for a stronger Shenandoah.

Shenandoah Chamber of commerce president Lou Truskowsky summed it up like this. He said that the diverse mix of up and coming businesses and long standing area staples is making the area better. He also noted that this growth is not easily observable over a short period of time, but it is changing for the better.

T Mobile, Merengue Cakes & Deli, Big Mama's Cafe, Sweeties Multi Service, Main Street Laundry, Shenandoah Pharmacy, Go To Laundry Mat, Lyric Restaurant, and A to Z Market are also businesses that have either opened or have new owners in the last few years.

DSI sends a shout out to The Republican Herald for the positive coverage. For the entire article, contact writer, Hyun Soo Lee at hlee@republicanherald.com. To view past DSI Herald Business Spotlights visit the DSI website.
Invest In CEBA & Get Tax Credits
Call Out To Businesses To Participate in DCED's Neighborhood Assistance Program
We are currently seeking businesses to participate in DCED's Neighborhood Assistance Program (NAP) and support DSI. When you invest in community development projects that improve our residents quality of life like CEBA, businesses will receive a 75% state tax credit for the amount invested.

CEBA is for you, your family, friends, colleagues, and neighbors to learn new skills, create new businesses, collaborate, enjoy special events and so much more. CEBA will change the economic landscape in our area and create positive change. We're getting closer and closer to our goal but we still need your help.

It's truly a win, win! NAP commitment letters are due by August 1, 2022. Those interested please contact DSI for more information.
Shenandoah Pharmacy Celebrates New Ownership with Ribbon Cutting Ceremony
Pictured above are members of the community celebrating a ribbon cutting for Shenandoah Pharmacy located at 33 N. Main Street, Shenandoah
Pictured from left to right, Kashish Patel, Pinky Patel, Shenandoah Pharmacy and Karen Kenderdine, DSI Board President and Treasurer
Members of the Downtown Shenandoah Board of Directors along with community members and business leaders were present at the June 1 ribbon cutting celebrating the new ownership of Shenandoah Pharmacy. Owners Pinky and Kanul Patel expressed their gratitude to the community for being kind and welcoming them to the Shenandoah community and look forward to providing the area with much needed services.

The Patels are the perfect example of the American entrepreneurial spirit. Throughout the years they have grown their family business to include seven convenient store locations throughout Northeastern Pennsylvania. In addition to Shenandoah they own stores in Bangor, Hamburg, Marietta, Ringtown, Scranton, and Stroudsburg.

The Patels care and are committed to helping improve the Shenandoah area. They both agree the future is bright if the community joins together. "We all need to do our part in making Shenandoah a better and safe place to raise our families," Pinky said. A joint effort from everyone will make a big difference in making our town better," she added.

The ribbon cutting was attended by representatives from the Schuylkill County Commissioners office, Senator Argall's office, Schuylkill Chamber of Commerce, and Shenandoah Chamber of Commerce.
Karen Kenderdine Awarded With Circle Of Excellence
Congratulations, Karen!

Karen Kenderdine was recently presented Central Penn Business Journal's Women of Influence Circle of Excellence Award. This award is presented to outstanding women who are extremely accomplished and exemplify hard work, passion and commitment to their career and community. Karen is Mid Penn Bank's Senior Vice President & Manager of Relationship Services. She is also the President and Treasurer of Downtown Shenandoah, Inc.

Karen's colleague Jim Bohorad stated in the Central Penn Business Journal article announcing the award that, Karen's relationships with clients goes above and beyond... In my experience no one provides better service to her clients or cares more about her clients than Karen. He continued to say that she is deeply dedicated and loyal to all her clients and co workers.

"We are thrilled that the spotlight is shining on Karen with this honor," said Susan Williams of DSI. "She is a true champion for our community and shows it by taking action to make positive things happen. DSI is grateful she devotes so much of her time and talent to our organization. Williams explained that Karen is a major driving force behind The Center for Education, Business & Arts (CEBA) which Karen mentions in the article. "I truly want to see my community thrive and do my best to aid in that process," she said. "Community growth and revitalization are extremely important to me."

Karen's commitment and passion to strengthening the entire Schuylkill County is clear through her involvement with DSI and other local nonprofit organizations. She actively serves on the Penn State Schuylkill Advisory Board, Schuylkill Economic Development Corporation, Schuylkill Elder Abuse Prevention Alliance, Schuylkill United Way, Avenues, and the NEPA Manufacturers and Employers Association.

On behalf of everyone at DSI, "Congratulations, Karen!"
Business Spotlight: Chill Out Ice Cream Parlor & Snack Shop: A Fun Gathering Spot For Everyone
Pictured Kris Fetterman and Agave Hepler give two enthusiastic thumbs up for Chill Out
It's a family affair! The Ducusky's grandson, Chase, helps promote a Mother's Day promotion
It’s a sweet experience when you visit Shenandoah’s Chill Out Ice Cream & Snack Shop located at 606 Gold Star Highway. From the moment you drive up you know you’re in for a special treat. The colorful store front window, welcomes you to either order outside or invites you inside to peruse everything on the extensive menu. Either way, you will be greeted by the friendliest team in town. There’s a reason they were voted Republican Herald’s Reader’s Choice Award for the Best Ice Cream and Friendliest Service in Schuylkill County. Folks travel from all over the area to spend time at this community hot spot and always leave with a smile on their face.

A Feel Good Place To Go

Shenandoah, PA is the hometown of Chill Out owners, husband and wife team, Anna Marie and Bobby Decusky. Back in 2014 the couple decided to open their very own ice cream shop to serve their community, Both Anna Marie and Bobby love to cook, so their business idea just made sense. “We chose an ice cream parlor because we were looking to have something for retirement, explained Anna Marie. “We both love ice cream and thought of a good feel place for people to go.” The idea for the cool name was a family decision. “We thought it would be cute and catchy,” she said. And she was right. What came next was a logo design created by college students on an online website that created two perfect logos. This made it difficult for them to choose, so the family voted. The penguin on a scooper took first place and the runner up, a fathead poster hangs inside the shop.

"We Are Shenandoah Proud!"
 
The couple is frequently asked, why they opened Chill Out in Shenandoah. They both reply, “why not?” â€œWe selected Shenandoah because this is our hometown and we believe in this town, these people” shared Anna Marie. “We are Shenandoah proud!” The Decusky's look forward to Shenandoah’s growing future including Downtown Shenandoah, Inc.’s , The Center for Education, Business & Arts. “This will be a tremendous boost for Shenandoah and we cannot wait! This will allow many people to fulfill a dream which they thought could never happen! So much greatness will profit from this new adventure. We respect the people of this area and we welcome all to our fine little town.".

What Makes Chill Out Different? Everything!
 
So, what makes Chill Out different than other ice cream shops? Just about everything! For starters, they have both indoor and outdoor seating that can accommodate 30 customers inside and 30 customers outside. Their fenced in patio features a 28 foot-long train and a life sized Connect Four game to keep children entertained. “We pride our establishment for cleanliness both inside and out, “said Anna Marie. And it shows. Everything is kept clean, well kept, and spotless. She continued to share that their employees range from 16 to 74 years old. “All treat each other with respect. We work as a team and try to have fun along the way." She explained that they always ask their employees for their input and ideas. “We value their opinions. Our work staff is the VERY BEST,” she said. “We care and appreciate each and every one of them. They are our work family.”
 
There is truly something for everyone at Chill Out. They have three soft ice cream machines providing nine different flavors including dairy and allergen free selections. They have thought of everyone, including those with food sensitivities, lactose intolerance, and allergies. In addition, Chill Out serves more than 24 flavors of hard ice cream. “Every flavor is made with 14 percent butterfat making them truly creamy and delicious,” shared Anna Marie.” You can also get a delicious milk shake, sundae, cup, cone or frozen yogurt with all the toppings and mixers you could imagine. Plus they frequently add specials and will customize an order just for you. And if you can’t make up your mind about what flavor you want, order a flight that features a tray of four different flavors to sample. Chill Out also serves a variety of munchies, salads, wraps, burgers and other good eats to fill, fuel, and satisfy your hunger and sweet tooth.

Chill Out Happily Gives Back

What started as a seasonal side gig for people to go and have fun, has grown throughout the years to become a popular hangout for customers to enjoy everyday moments and special celebrations. Simply visit their Facebook and social media pages and you’ll see that Chill Out is where folks head to get a treat after work or practice, celebrate the big wins and simply spend time with family and friends. Chill Out is always happy to give back to their community by donating, sponsoring supporting nonprofit organizations, like DSI. “Our friends at Chill Out continually support DSI and we appreciate them for everything they do for our community,” said Susan Williams, DSI spokesperson.

The Best Team And Customers Around!

“We feel we have the very best customers around,” said Anna Marie. “We have grown to know so many and feel like we have gained many new friendships through Chill Out. We totally appreciate each and every person that walks in!” Anna Marie added that she and Bobby grew up in families where faith and work ethics were number one in their lives. “This family business is all about everyone helping when needed.” Anna Marie explained that their family will help out on the busiest days even if they stopped in to enjoy a treat. Even their young grandsons love to help out. “We are truly blessed with our families and their support.”
 
“We’ve learned there is truly a large amount of great and appreciative people in this world,” shared Anna Marie. She explained that she and Bobby’s parents taught them a little kindness goes a long way which is very true in business. She added that they feel that each experience at Chill Out should be a great one, and our employees do their very best to give the customer exactly what they are looking for. She continued, “It is to make your wish come true.”
 
Visit Chill Out’s website or like them on social media for updates, specials, and more information.
CEBA Connects 2022
Register Now For This Online Session & Attend Wherever you Are
Big Impact Marketing Tips That Won't Blow Your Budget
Date: Tuesday, July 26, 2022
Time: 1:00pm - 2:00pm
Presenter: Lisa Robinson, Business Instructor, Penn State World & Penn State Schuylkill
Location: This is a complimentary Zoom session but registration is required 

Small Marketing Budget? No Problem! Get proven tips and easy strategies that work! Lisa Robinson, instructor of Business at Penn State Schuylkill and World Campus, will share a variety of ways to help you make the most of your marketing dollars. Some of them are absolutely free! Lisa will share:

  • how to make the most of social media platforms
  • helpful links to free online tools
  • why you need to expand network
  • how to benefit from volunteering
  • create a relationship with the media
Damato Post Veterans Thank DSI For Their Support
It was a day to say, "thank you" for the veterans of the American Legion, Anthony P. Damato Post 792. DSI was one of many area organizations that received a Certificate of Appreciation for supporting their fundraisers in 2022.

"DSI couldn't have been more surprised and honored," said Susan Williams about receiving the certificate. "Not only are the vets our neighbors, they are also our friends and we enjoy working together to make our community better," she said.

Pictured from left to right are Gordon Slater, Gino Monahan, Susan Williams & Eddie Bickowski
Downtown Shenandoah, Inc.
Recognized as 2022 Main Street America Affiliate
DSI has been designated as an Affiliate Main Street America™ program for meeting rigorous performance standards. Each year, Main Street America and its partners announce the list of Affiliate programs to recognize their commitment to create meaningful improvements to their downtowns using preservation-based economic development and community revitalization through the Main Street Approach™.



DSI’s performance is annually evaluated by The Pennsylvania Downtown Center, which works in partnership with Main Street America to identify the local programs that are committed to comprehensive, place-based revitalization efforts and achieving meaningful community outcomes. 
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