Larry Jordan's Newsletter

May 23, 2022

In April, over 400 Final Cut Pro editors petitioned Apple for a greater commitment to Final Cut Pro. Last week, Apple formally responded.

Link: Apple Responds to Editors’ Petition to Refocus on Final Cut Pro

However, while that announcement might be a ringing endorsement, it might also be Apple making nice to Final Cut editors. So, this week, I decided to create an open discussion of features that Final Cut needs. Contribute your own ideas. Comment on the ideas of others. Share this on social media.

If we don't get excited about the future of Final Cut, Apple won't either.

Link: What Features Does Apple Final Cut Pro Still Need?

In the news:

Apple updated Final Cut Pro to 10.6.3. This included no new feature and fixed three bugs. Not enough to write a tutorial about. I've already upgraded.

Telestream acquired Encoding.com, an Emmy award winning cloud media processing platform used by Fortune 1000 Media & Entertainment companies, streaming services, broadcasters, and corporate video customers around the globe. The acquisition "solidifies Telestream’s market leadership in file-based video media workflows and orchestration from on-prem to cloud."

Link: Telestream Acquires Encoding.com

OWC released the Envoy Pro mini. This is a pocket-sized SSD with full-sized SSD performance and capacity for audio, photography, graphics, gaming, and general data storage/backup uses.

Link: OWC Releases the Envoy Pro mini

Karen, one of my newsletter readers, recommended I share this article from Website Planet on the "best" free Photoshop plug-ins and filters. So, here it is.

Link: https://www.websiteplanet.com/blog/best-photoshop-plugins-filters/

JVC announced four new PTZ (Point-Tilt-Zoom) cameras at NAB & Infocomm 2022. The new series includes four models, which feature 4K60P HEVC SRT streaming with multi-slice encoding technology to reduce latency and provide superior image quality. The cameras also boast a super-wide 80-degree field of view, which is perfect for studios, classrooms, corporate settings, event facilities, sports venues and houses of worship.

Link: http://pro.jvc.com/pro/pr/2022/Release/JVC_KY-PZ510%20PTZ_FINAL.pdf

This week's webinar presents "Multicam Editing in Adobe Premiere Pro." This covers everything you need to know from import through editing to export. And, as always, registration to my live events is free.

Link: FREE Registration to Larry's Weekly Webinar

Thinking of webinars, last week's session on "Multicam Editing in Apple Final Cut Pro" was very well received and covered several topics I haven't presented before. You can find the entire webinar here.

Link: Multicam Editing in Apple Final Cut Pro

As well, I have three excerpts from it that you might find interesting:

Link: Create Virtual Angles and Montages in a Final Cut Pro Multicam Clip

Link: Add Visual Effects & Color Correction to a Multicam Clip in Final Cut Pro

Link: Multi-track Audio in a Final Cut Pro Multicam Clip

Finally, many of us are free-lancers and looking for ways to grow our business. This is especially critical if you are just starting out. Guest author, Mary Cardoza, presents a variety of ideas to consider as you look to grow your freelance business.

Link: Guest Post: How to Grow a Freelance Business

I've been thinking a lot about Apple and Final Cut Pro recently. FCP is essential to many of us - it serves as the foundation of our business. But Final Cut is not essential to Apple. Yes, it makes hundreds of millions of dollars a year, but, given the size of Apple, that isn't a lot. Developing state-of-the-art video editing software is extremely difficult, with a demanding customer base and constantly changing technology from an almost unlimited number of developers. Right now, Adobe is doing far better advancing Premiere than Apple is advancing FCP. On the other hand, Premiere had a lot farther to go. Still, I think competition is a good thing - but it requires constant feedback from us, as users, to Apple so they know what we need and, more importantly, why it is important.

That's why I encourage you to add your comments to my article on What Features Does Apple Final Cut Pro Still Need? If we are passionate about what we need, we'll have a greater chance of getting it, than if we just sit back and wait for Apple to pay attention. Share this with your friends. The more noise we make, the better.

In the meantime, stay healthy, stay busy and edit well.