USF Muma College of Business: Powering Dreams

Business is about more than dollars and cents — it's about generating and managing the resources to power dreams. Check out our new brand spot on our YouTube channel.

Scholar-entrepreneur David Teece was appointed Distinguished Scholar of Strategy and Innovation. He is a global authority and one of the most influential scholars in the field of strategy and innovation.



Read more→

Airlines are switching to AI-powered pricing to adjust fares based on demand and personal browsing habits. Kaushik Dutta shares ways to outsmart the AI algorithm next time you book a flight in this Forbes story.

Read more→

Professor Marvin Karlins, who recently celebrated 50 years at USF, talked with WTSP about how he introduced folk music to a young Bob Dylan when he was an undergrad at the University of Minnesota.

Read more→

Strengthen international business connections by attending USF's 2025 International Business Forum on March 13. This year's focus is AI and the Future of Global Business.

Register→

Casey Ellison, the CEO of Ellison Companies, is the featured guest for the Conversation with a CEO series set for March 6 from 8:30 a.m. to 10 a.m. at CAMLS in Tampa.



Register→

Brunch on the Bay returns March 2 to the Sarasota-Manatee campus for its 30th year. Savor local culinary delights while supporting USF Sarasota-Manatee student scholarships.

Read more→

Scholarship applications are open for the 2025-2026 award year. The USF Foundation offers more than $1 million in donor-funded scholarships for business students.

Apply here→

Alumni spotlight: Rachael Pisano earned a master's degree in hospitality management and credits USF for expanding her industry knowledge and building her confidence.

Read more→

Florida Blue and USF are hosting the third annual Data and AI for Health and Wellness forum on March 6 at USF's Oval Theater. The event will focus on improving patient outcomes.

Register→

Faculty Spotlights

Lei Wedge, associate professor at the Kate Tiedemann School of Business and Finance, was quoted in a WUSF story about Tampa’s drop in the Zillow rankings.

Lisa Penney, a professor in the School of Information Systems and Management in Sarasota-Manatee, was interviewed by iHeart Radio about holiday stress and hurricanes.

Seden Dogan, an assistant professor of instruction in the School of Hospitality and Tourism Management, received a Best Paper award at the 5th Global Conference on Education and Research.

Dipayan Biswas, the Frank Harvey Endowed Professor of Marketing, was featured in a WTSP news story about AI enhancing holiday shopping.

Seckin Ozkul, an assistant professor in supply chain management, received a Best Applied Research Paper Award during the National Academies of Sciences 104th Transportation Research Board Annual Meeting held Jan. 5-9 in Washington, D.C.

Denny Yin, an associate professor in the School of Information Systems and Management, was featured in a Forbes news story on AI and handling customers' emotions.

Alumni Updates

Shin Ah Choi (‘24, MS, Finance) is an accounting associate at Hyosung HICO in Tennessee. 

Jaimie Worth (‘11, MAcc, Accounting, ‘10, BA, Accounting) is the head of finance at Driva. 

Emily Hall (‘17, BS, Finance and Business Management) is starting a new job as a senior financial analyst at The Mosaic Company. 

Brittany Junkins (‘21, BS, Business Advertising) is a new account manager at Cleverly. She is a former USF Muma College of Business 25 Under 25 Award honoree. 

Logan Babiak (‘11, BS, Finance and Marketing) is a global research and insights manager at Google. 

Bianca Echtler (‘16, BS, Accounting and Finance) is a senior marketing specialist at Memorial Hermann Health System and a former USF Muma College of Business 25 Under 25 Award honoree. 

Kris Behsman (‘14, BS, Accounting) started as a chief financial officer at Tern AI. 

Katie Grant (‘11, BS, Accounting) is a member of the assurance services team at KraftCPAs PLLC.