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Boone, N.C., August 4, 2023 –Effective July 27, 2023, Appalachian Regional Healthcare System (ARHS) has changed its brand to UNC Health Appalachian. This move reflects our efforts to align with UNC Health’s rebranding strategy.
“We will remain a locally owned healthcare authority with local governance and decision making through our board of directors who live and work in this community, “ Chuck Mantooth, CEO of Appalachian Regional Healthcare System, said. “The rebrand does not change our operations or our commitment to providing high quality care to our patients and their families.”
While the community will begin to see the transition to the new logo beginning in October, it will take some time for the new brand to be updated in all places. This will happen in phases and items such as digital assets will change over quickly; however, larger scope projects like signage will gradually transition.
UNC Health Appalachian is a not-for-profit healthcare system and is managed by UNC Health. UNC Health Appalachian is comprised of three hospitals, fifteen medical practices, a cancer center, a heart and vascular center, a rehabilitation center and a healthcare foundation. For more information, please visit apprhs.org
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