Hello everyone!

If you need information, want to learn how to do something new or search for something online what do you do? That's right, you Google it...and believe me you are not alone! All over the world people use Google all day, everyday. The power of Google in today's marketplace is undeniable. That's why it's so important to take advantage of its power to increase the visibility (and sales) of your business.

This month we're spotlighting our GA 4 and Google Ads Set Up & Maintenance services. From crafting compelling ad copy to strategically targeting the right audience, we'll guide you through the step-by-step process of setting up effective campaigns that drive tangible results. GA 4, Google's latest and most advanced analytics platform, offers cutting-edge features and enhanced capabilities. As the digital landscape evolves, staying ahead of the curve with accurate data analysis and insightful reporting is key to unlocking your brand's full potential. We'll show you how GA 4 can provide you with invaluable insights into your users' behavior, enable cross-platform tracking and help you make data-driven decisions that lead to growth and success.

We're excited to continue supporting your journey towards marketing excellence with advanced optimization techniques, targeting strategies, and the latest trends in digital advertising. Our expert tips, practical advice, and industry insights will empower you to navigate the ever-changing advertising landscape with confidence.

Have a great month!

Kim
Shepheard Marketing News
The 2023 Fill A Backpack Drive has begun! As always, I am proud to be a drive partner for this wonderful project. This year, we hope to fill 22,000 backpacks with grade-appropriate school supplies to empower kids and help them start the new school year feeling prepared and ready to succeed!

I am sharing a Shepheard Marketing "Wishlist" on Amazon which contains items (and amounts) needed. If everything is purchased from this list 20 backpacks will be complete! All you need to do is log into your Amazon account then click the button below to purchase the items you would like to donate.

*NOTE* Make sure that you are logged into an Amazon account before following the link. Thank you for your support!
Google Analytics 4
Google Analytics, which tracks your website traffic, audience and behavior has gone as of July 1st. This has happened because over in Europe, new privacy laws disallow certain artificial intelligence tracking. To satisfy this requirement, Google is getting rid of all the automatic tracking by getting rid of the current Google Analytics platform. To get around this in the U.S. the new Google Analytics 4 (GA 4) has been created so businesses in the U.S. can manually set up the analytics. If you haven't set up your GA 4 account yet contact us today and we will be happy to take care of it for you.

If you are a client, you would've gotten an email about this many months ago. It's too late to retrieve your old data, but we can set up your current GA4 account and optimize it to get the best data that is useful to you!
Client Spotlight
Meet Shepheard Marketing Client Mount Genie
During his work as a home inspector, founder Charlie Glahe noticed a recurring problem in American homes – unsightly and inefficient clutter caused by the adoption of voice assistants. To solve that problem, he founded Mount Genie. 

Smart home products are improving our personal and professional lives in countless ways. Children are exploring and growing their knowledge with just a command. Adults are multi-tasking while making hands-free phone calls. Senior citizens are finding greater comfort and entertainment. And businesses are running more efficiently than ever before. Mount Genie products support the smart home and business technology that is improving our world.

Individuals, families and businesses rely on Mount Genie to free up surface space and keep cumbersome cords out of sight.

Don't miss out on the Mount Genie Amazon Prime Day sale! Get 20% off storewide on June 11th and 12th only. Use code "prime2023" at checkout.
Marketing Webinar Replay Available
June 27th I held a Marketing webinar on the topic of leveraging your organic reach. In the webinar I shared a few simple things you can do every day to increase your organic reach and get more eyes on your products and services which equals more clients and more sales! Click the button below to watch the replay now.
Client Testimonial
Thank you so much, Nakia! It is a pleasure working with you and helping you accomplish your marketing tasks. We are here to execute on your strategy and make sure you can focus on your business.

Always in your corner,
Kim and Mel
The Colorado Dragon Boat Festival
The Colorado Dragon Boat Festival, a staple summer event in the Denver community, will return to Sloan’s Lake Park on July 22 and 23, 2023. The park will be filled with dragon boat races, great food, an Asian marketplace, endless entertainment and thousands of members of the community gathering for this AANHPI (Asian American Native Hawaiian Pacific Islander) celebration.
5-STAR REVIEWS!