Our features during July and August 2023 will focus on what nonprofits should be doing to raise awareness about what they do in their communities. Visit our website to find a list of resources to support your marketing initiatives. |
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How to use Google Ads to get more donations for your nonprofit |
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Google Ads isn’t just for “for-profit” companies. Here's how nonprofits can use paid Google Ads accounts to help them reach their goals. |
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by Pauline Jakober, contributor, Search Engine Land
Google Ads can be useful for nonprofits, particularly for driving donations.
Many nonprofits limit themselves to a Google Grants account. Usually, they are worried they won’t have the necessary budget.
But that’s a mistake – one that can stop now.
Here are some lessons you can apply to your own nonprofit based on the advertising journey of one of our nonprofit clients.
Why Google Grants alone doesn’t cut it
Like many nonprofits, this client started with a Google Grants account. If your nonprofit is doing well with a Google Grants account, that’s great. But you may find that Google Grants will only take you so far.
The program’s restrictions often make it difficult to spend any significant portion of the grant budget.
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Are you prepared to handle your organization’s future? |
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by Ian McManis, marketing manager, Barnes Dennig
How competitive are your benefits with other non-profits in our area? Is the compensation you’re offering enough to help you recruit and retain the best talent? What innovative approaches are other organizations taking to fundraising? What goals and roles do other organizations task their board with?
If you’ve been asking yourself and your leadership team these questions, our non-profit compensation, benefits and benchmarking study can help you put all of the pieces together by diving deeper into these trends and much more.
What key strategies could help you recruit and retain top talent? What new ideas are moving the needle for other non-profits in our region? Take part in the 2023 regional non-profit study on compensation, benefits, and operations and get superior insights into key strategies for recruiting and retention, fresh ideas for fundraising, and board utilization and support.
Why participate?
- Directly compare your data to other regional, similarly sized non-profits, to strategize for the future
- Identify key strategies could help you recruit and retain top talent
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The Indianapolis Men’s Chorus has named Stephen McCoy as executive director. McCoy previously was vice president of donor relations at Damien Center. |
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The Indiana Local News Initiative has appointed Oseye Boyd as editor-in-chief. Boyd previously was engagement editor for IndyStar. |
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Sustainable Cities Fund has named Katie Lineweaver Robinson as deputy director of policy and government affairs. Previously, Lineweaver Robinson was vice president of programs and operations at Electrification Coalition. |
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Indiana University Health Foundation has promoted Melissa Roberts-Faulkner to program manager of donor cultivation and stewardship. Roberts-Faulkner previously was statewide stewardship officer. |
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Nonprofit NXG Youth Motorsports Inc., which helps youth learn about the motorsports industry, plans to sign an option agreement with the Indianapolis Department of Metropolitan Development for the 2.2-acre former State Highway Garage complex at 50 N. Tibbs Ave. Read more
The Percussive Arts Society, the organization that operates the drum-focused Rhythm! Discovery Center Museum, has announced that Indianapolis will serve as the host city for the group’s international convention through 2028. Read more
Nominations are being accepted for the 2023 Michael A. Carroll Award, which is established in memory of the former deputy mayor and civic leader. The honor recognizes an individual who demonstrates Carroll’s qualities of determination, humility, and devotion to the Indianapolis community. Submit nominations by Oct. 2.
The Indianapolis Public Library recently celebrated the grand opening of its Fort Ben Branch at 9330 E. 56th St. in Lawrence. This is the first library branch in Indiana to be autism certified. The Indy Autism Project and Easterseals Crossroads sponsored the Fort Ben Branch by allowing staff to undergo necessary training in educational, behavioral, social, and emotional needs of individuals on the autism spectrum. Learn more
Gain insights on how your peers in Central Indiana’s nonprofit industry are doing. The 2023 Central Indiana Nonprofit Salary Survey report will be released on Sept. 6. Check back to download
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Harnessing the power of data in nonprofit decision-making webinar on Aug. 31 at 3 p.m. Learn how to use data to support decision-making for nonprofits, and gain insights on common challenges nonprofits face when handling data and best practices for managing data. Presented by Johnson Grossnickle & Associates. Cost: Free. Register
The psychology of giving: Understand the motivations and drivers that influence donor behavior webinar on Aug. 31 at 1 p.m. Presented by Association of Professional Fundraisers. Cost: Free but account set-up is required. Register
Developing effective board of directors workshop on Sept. 9 from 2-4 p.m. at the Indianapolis Public Library Central branch. Learn about the basic responsibilities of nonprofit boards and identify methods for improving board effectiveness. Presented by Indianapolis Public Library. Cost: Free. Register
The new basics: The North Star webinar on Sept. 14 from noon-1:30 p.m. Learn how to use Harwood Institute's North Star tool to create community change and gain insights on practical ways to deepen your impact. Presented by The Harwood Institute. Cost: Free. Register
Lead with Purpose, a five-session online training series, starting Sept. 21 from 9:30-11 a.m. Sessions include building a thriving board, setting vision and strategy, and activating board committees. Cost: $400 for the five-session series, for two participants from the same organization, or $90 per individual session. Presented by Hedges. Sponsors include Faegre Drinker, KSM, The National Bank of Indianapolis. Register
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The Broad Ripple Association is seeking volunteers for course marshals at the Ripple Effect 5K on Sept. 7 at 6:30 p.m. Sign up
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What might persuade affluent 20- and 30-somethings to give to charity? Charity Navigator, which millions of Americans use to guide their giving, is betting it has an answer to that vexing question for nonprofits: a new online platform that promotes giving to causes, not individual organization.
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Nonprofits can receive direct payments from the federal government to cover up to 60 percent of the costs of upgrading to renewable energy. The policy, which is a part of the Inflation Reduction Act, provides a pathway to energy independence for nonprofits to own their power facilities and assets.
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Our sponsor marketplace serves to further connect our readers with our advertisers who are focused on serving nonprofits. To learn about each sponsor's nonprofit services, click on its logo.
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FUND DEVELOPMENT
STRATEGIC PLANNING
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BANKING/
ASSET MANAGEMENT
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Nonprofit office space in great location (Butler University area)
Indiana Interchurch Center, which is centrally located in Indianapolis at 1100 W. 42nd St., has available office spaces ranging from 200 to 1,600 square feet for 501(c)3 organizations. Free parking, utilities, high-speed internet, and shared meeting rooms are included. The facility is home to a diverse group of nonprofit and church organizations that are making an impact in the community. Contact Kris Keys or call (317) 923-3617. |
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Nexus coworking spaces available
Need an affordable, community-oriented work environment? Nexus currently has open desks and dedicated desk options available in its shared coworking space. Month-to-month memberships include free meeting room credits, high-speed internet, printing, and coffee. Nexus members consist of small business owners and nonprofits that are making a positive difference in Indianapolis. Monthly memberships range from $59 to $149. Learn more
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Executive Leadership (CEO/ED/COO)
Fund Development/Marketing/PR/Advocacy
Admin Support/Clerical
Finance/Accounting/HR/IT/Facility
Data/Research/Quality Assurance
Programs/Program Support
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