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AUGUST 2023

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SCORE Association
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Happy August, Social Media Chairs!

Summertime is wrapping up and so is our fiscal year!


We're excited to share a few updates related to chapter social media management including the next edition of our monthly campaign toolkit, announcements related to the social media space and a Social Media Chair of the Month shoutout.


Interested? Keep reading to learn more.

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IMPORTANT CHAPTER SOCIAL MEDIA LINKS



Questions? Email our dedicated ticketing

desk at socialmedia@score.org.

August Social Media Toolkit:

This Black Business Month, SCORE is spotlighting resources to support America’s Black entrepreneurs and offering volunteer opportunities for experienced Black business owners. We have created the following toolkit for SCORE Social Media Chairs to help celebrate this observance with their local online communities.


This toolkit serves as a resource guide for participating chapters to promote SCORE services, highlight success stories from Black-owned businesses and spread the word about the resources available for Black entrepreneurs! This collection of materials will include a combination of graphics, articles, events, templates and even suggested copy to use throughout the month of August on your chapter’s channels.

 

 

View the Black Business Month toolkit here!

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NEXT WEBINAR:

WEDNESDAY, SEPTEMBER 20 | 2 PM ET


Click on the green button below to register. Once you register, you will automatically be signed up for all upcoming Social Media Webinars, held the third Wednesday of each month.


Reminder: The August webinar is canceled due to NLC.

REGISTER

August Social Media Updates:

Q3 Chapter Social Media Program Performance


Our July webinar focused on providing a review of our social media program strategy, implementation and performance following the close of Q3. We are thrilled to report community size, reach and engagement are all showing strong growth year over year! We also reviewed the impact of our content strategy shift and provided progress updates on the incorporation of chapter LinkedIn accounts.


Missed it? Here's a link to the recording.  



LinkedIn Strategies with SCORE Houston's Andreas Goldschmid


We were also joined by Andreas Goldschmid of SCORE Houston in our July webinar to share his successful approach to LinkedIn management at the local level. Andreas retired from the oil and gas industry and joined SCORE as a certified mentor earlier this year. He shared some of his chapter's top-performing posts and tips on how to grow a community that leads to higher engagement.


Follow SCORE Houston on LinkedIn for inspiration.



Live Training: How to Repost LinkedIn Content with a Comment


One of Andreas' many valuable tips was related to sharing your chapter's LinkedIn content to your personal profile. For this reason, our July Tip of the Month was a step-by-step demonstration on how to repost a LinkedIn post with a comment. Melissa from Hiper shared her screen and walked us through this helpful tool that allows users to expand the chapter's reach while adding a personal touch.


Watch this step-by-step training here.



Sign Up to Be a Social Media Chair


In an effort to identify contacts within each chapter that are responsible for chapter social media, we have created a Social Media Chair role in Engage. If you have not already designated someone as your Social Media Chair in Engage, please take the time to do so as soon as possible. Social Media Chairs will be the primary recipients of social media news, updates and announcements like this one in the future.

 

Click here to learn how to assign a position in Engage.



CONGRATULATIONS AUSTYN THWEATT!

Here's a quick look at SCORE Central Virginia's approach:


  • Layered in campaign content to support rural entrepreneurs
  • Maintained an almost daily post frequency on Facebook
  • Achieved top 3 SOCi content creator status on LinkedIn


Has your chapter done something awesome on social?

We'd love to celebrate you!

LET US KNOW!

Thank you for all you do for SCORE and for America’s small business owners!


Best Wishes,

SCORE Social Media Team (External Relations)

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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