September 2021 Newsletter
FEATURED ARTICLE

El Camino

by Tim Fulton

After recently returning from my summer sabbatical to Portugal and Spain, my son and SBM Director of Marketing, Taylor Fulton, interviewed me for the Small Business Matters podcast. It was interesting to be in the guest chair for a change and to relive my three weeks of walking the El Camino Portuguese. Tune in and learn why we all need to take an annual sabbatical. I hope you enjoy the episode.

SMALL BUSINESS MATTERS - THE PODCAST
Ali Jamal is the chief executive officer of Stablegold Hospitality, a real estate investment company that specializes in affordable accommodations for low/no income individuals and families. What started in 2011 as one rundown and shutdown hotel is now a thriving business, which includes approximately $50 million in assets under management, 1500 rental units – consisting of 12 independently operated extended-stay hotels and single-family residential housing and employs more than 150 people across the U.S. Stablegold was selected as the number one most Innovative Urban Development companies in the world by Fast Company Magazine for its innovative approach to affordable housing.

BOOK OF THE MONTH
Influence by Dr. Robert B. Cialdini

How many times a day do you say “yes”? I'm guessing dozens, if not more. How do we get there? How do we get from a “no” or a “maybe” to a “yes”? Most often, it's the result of persuasion or influence.

Best-selling author Dr. Robert B. Cialdini recently published a new edition of his highly acclaimed New York Times best-seller Influence. In the book, Cialdini describes the psychological process in people when they say “yes” and how we can apply these insights in our business and personal settings.

The book describes seven principles of persuasion:

  • Reciprocation
  • Commitment & Consistency
  • Social Proof
  • Liking
  • Authority
  • Scarcity
  • Unity

Which one of these principles would most likely influence you?

BOOKS BY TIM FULTON 
-Available on Amazon-
DID YOU KNOW?
A typo in a neutral email lowers your perceived intelligence by 30 percent. But typos in emotion-filled notes amplify perceived emotion. People take a typo in an angry email as meaning you are too overcome with fury to type well.

-Kyle Westaway, Weekend Briefing
WORDS OF WISDOM
A LITTLE HUMOR
From the late Erma Bombeck
Please let me know if I can help you in any way.

Remember, small business does MATTER.

TIM FULTON
President & CEO
Small Business Matters
(678) 427-9436
www.smallbusinessmattersonline.com

"Dedicated to Increasing the Effectiveness and Enhancing the Lives of CEOs"