Greetings!

It may seem early to start thinking about 2023, but it isn't. If you regularly market your business, keeping up with what works or is new is good business. Start preparing today by reading about 2023 trends and strategies.

Not sure when the best time to post on social media is? Do you still believe that it's all about shares? Are you trying to decide whether to use Instagram? These questions are discussed below. Take a look.
 
Enjoy,
Cindy Neky
724-255-4025
The Top Digital Marketing News
If you typically publish social media content in real time, you may be tempted to post whenever is most convenient. Yet the timing of your posts can have a significant impact on your metrics—and posting content at an off time can compromise performance.

In fact, for most social media channels, recency is one of the key ranking signals. When...Read More>>>
It’s impossible for your content to hit the mark when you don’t focus on your aim.

Yet, content marketers do it every day. You track clicks, impressions, and shares, thinking those metrics will indicate if the content asset is on target to meet its goals.

But fixating on those metrics causes you to lose sight of the bull’s eye. They don’t tell the full story of what your content is doing. To help you refocus on what counts, I’ve compiled the...Read More>>>
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B2B brands power much of the world’s economy, and as the B2B space continues to garner more attention, the stage is set for a creative revolution. The companies that are ready to meet the moment and join the revolution will have the advantage as it takes off. 

We partnered with YouGov to survey 1,600 senior B2B marketing decision-makers from around the globe and found that...Read More>>>

If you aren’t marketing to your customers and prospects by email, you need to start today! Using Marketing Pathways as your email marketing agency will provide you with an experienced and skillful team of experts in email marketing services.

We will work with you to create an exciting direct marketing campaign that will resonate with your target market through our extensive email marketing services. Then you sit back and relax while we complete the work. It’s that easy.
Instagram is increasingly important especially to drive business sales online on social media.

Instagram isn’t just to post fun pictures and videos. It’s the best way to market your brand in the digital age.

Keep your products selling and your business afloat. Grow your business from a small business to a million dollar business.
With proper content creation and account management on Instagram. Your business will reap many benefits including business growth, sales...Read More>>>
From black and white newspaper ads to keyword analytics, marketing trends come and go as brands learn to leverage new tech. In this ever-evolving landscape, brands can’t just rely on their tried-and-true marketing best practices. Consumer values and preferences have shifted, with effective marketing tactics following suit. 

With new technologies and consumer behaviors, 2023 is set to be an interesting year in marketing. Below are 16 marketing trends and strategies to give you an...Read More>>>
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