|
A website is a fundamental component of every Destination Marketing Organization’s overall marketing strategy, and it is important to know its economic benefits. Destination Analysts, on behalf of the DMA West Education & Research Foundation and participating DMO partners, will conduct a DMO Website User and Conversion Study in 2023. This research will use a dual online survey methodology to develop a profile of travelers who use official destination websites and estimate the Return on Investment these websites bring to their respective communities.
The DMA West Education & Research Foundation Board of Directors has earmarked a specific amount to support this industry research project in conjunction with discounted fees to be paid by participating DMOs:
-
Budget: Less Than $1 Million | 50% of the Base Study Fee | Grant: $7,950
-
Budget: $1 Million to $5 Million | 30% of the Base Study Fee | Grant: $4,770
-
Budget: More than $5 Million | 10% of the Base Study Fee | Grant: $1,590
The base study fee (prior to receiving a grant) is $15,900 per participating DMO. Participating DMOs may also add the option of an interim comprehensive report of findings and ROI estimates (completed after Q1 & Q2 of project period) for a total project fee of $22,000.
Deadline to apply: December 2, 2022
CLICK HERE TO VIEW THE PROJECT OVERVIEW AND APPLICATION
CLICK HERE TO LEARN MORE AND SIGN UP FOR THE STUDY ONLINE
Please note: A prior version of the application document noted a minimum site traffic requirement of 300,000 unique users monthly. This has been corrected to 300,000 unique users annually.
Questions? Contact Will Hixson at will@dmawest.org
| 
